As cruise ships increase in size to accommodate more passengers and amenities, cruise operators are employing the use of powerful Ship Property Management Systems (SPMS) to propel operations. Similar in function to hotel PMSs the SPMS is a central database and information aggregate from the latitudinous range of software that is leveraged to manage and streamline on-board and onshore operations. Software proprietors have a prime opportunity to offer SPMS software by tailoring existing PMS software or developing unique modules to be integrated in that specifically target the needs of cruise line operators. A complete and powerful SPMS platform encompasses a central reservation system, crew and fleet management software, material management, plus food and beverage management.
Businesses are employing technological solutions to keep up with the changing landscape of meetings and events across all industries. Planners are looking for the necessary tools to organize and enhance events to bring additional value to existing clients while attracting new exhibitors and attendees. Software proprietors need to enable the use of contemporary technology and integrate cutting edge features into their overarching events management systems or create separate applications to satiate the need. A Report generated by MarketsandMarkets states that events software will climb from a $5.10 billion industry in 2014 to a $7.78 billion industry in 2019. Niche players can utilize the industries latest trends in virtual events, mobile apps, location based technology, and business intelligence to successfully gain market share by providing unique software that the meetings and events industry needs.
an Hatzius, a chief economist at Goldman Sachs, reports that 2015 is going be a strong year in respect to the stability of the global economy. This is good news for the travel industry, whom thrive in a healthier economic environment. The European Travel Commission forecasts that global travel sales are expected to reach $830 billion by 2017. Online and mobile sales are a key factor contributing to that growth. The World Travel market indicated that mobile bookings are expected to total 35 percent of all sales by 2018. That represents a significant number for online travel agencies employing mobile applications and websites. Although the market is heavily saturated with a plethora of big players and niche market fillers there are opportunities for entities to create unique applications to gain market share.
When it comes to marketing the basic function is to use available vehicles of communication to facilitate a business's growth by strengthening relationships and communicating the values of a product or service. New forms of communication, blending location-based services with mobile devices, are evolving the landscape of traditional marketing mediums.Location-based marketing, including geo-fencing and beaconing, is transforming casino CRM by creating a mode to deliver well-timed, purposeful marketing messages to consumers. A blog published by Cisco titled Explosive Growth in Mobility and Location-based Marketing reports that this year's spend on mobile marketing was $10.15 billion with almost half being location-based. As smart phone use increases to a predicted 93% in 2018 from 65% in 2013 in North America, this market is only expected to expand. The increase in devices, data, and engagement capabilities is resulting in rapid growth in the mobile marketing sector, and represents viable business opportunities for software providers to get involved.
Hoteliers are taking advantage of technological advances in software to manage day-to-day operations, increase efficiency, reduce costs and still provide enhanced guest experience. A core element to these advancements is an integrated Property Management System (PMS) with all other platforms around the property. At the onset, the PMS stores all key data needed to run the property.This includes room occupancy, room rates, to guest demographics, maintenance schedules and other things.
By effectively integrating PMS through seamlessly data flow between various applications in and out of the PMS, hoteliers now have the potential to consolidate and simplify all applications including those used for food and beverage (F&B), Human Resources, Sales, Marketing, Guest Facing, POS, front office, accounting, housekeeping, maintenance and amenities.
The client is a leader in the ICT, Digital Marketing and Hospitality Sectors. By harnessing their experience in product development, finance, creative design, technical support and industry expertise with cutting edge technology they are able to deliver true innovation to the hospitality experience.
To develop a framework for their existing Food & Beverage (F&B) applications (web and mobile) that will integrate with a third-party platform that collects various information about hotel guests.
This application will help hotels provide a better service by catering to the potential needs of their guests.
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