Over the years, businesses have employed up-and-coming technological solutions in order to keep up with the ever-changing landscape of meetings and event planning. Planners typically rely on these new tools to organize and enhance events to bring additional value to existing clients and attract new exhibitors and attendees.
As cruise ships increase in size to accommodate more passengers and amenities, cruise operators are employing the use of powerful Ship Property Management Systems (SPMS) to improve customer relations, increase efficiency, and propel overall operations. Similar in function to hotel PMSs, the SPMS is a central database and information aggregate from the latitudinous range of software that is leveraged to manage and streamline onboard and onshore cruise operations.
The client has been in the event industry for 25+ years. Through the client's experience, they have identified several pain points in the industry that usually go ignored. For instance, most platforms do not facilitate a streamlined communication between event planners and venues/suppliers, which creates a time-consuming problem. The client wanted to focus on helping planners be more productive, organized and encourage collaboration between venues/suppliers and planners while having planners retain more control over the process.
The client decided to address the challenges surrounding the difficulty of communication and collaboration between planners and venues/suppliers. From their familiarity with the industry, they observed that most planners input information in an excel sheet, which they then send to the venue/supplier who also make adjustments to the data. This process of manually inputting details in a spreadsheet can leave room for human error. The client gathered that event planning software isn't really scalable/integrated, and believed event planning should be streamlined and cloud-based.
Event technologies are evolving rapidly to solve the fundamental problems meeting and event planners face. Today, more than ever, event professionals are looking to utilize custom tools to make events more manageable, memorable and engaging.
Perhaps the most popular and widely used tool planners rely on to build engagement and distribute event information is social media. With new social apps seamlessly integrated into their event management software, MICE industry professionals have been able to interact with the public, receive feedback, and create loyal attendees in more ways than ever.
an Hatzius, a chief economist at Goldman Sachs, reports that 2015 is going be a strong year in respect to the stability of the global economy. This is good news for the travel industry, whom thrive in a healthier economic environment. The European Travel Commission forecasts that global travel sales are expected to reach $830 billion by 2017. Online and mobile sales are a key factor contributing to that growth. The World Travel market indicated that mobile bookings are expected to total 35 percent of all sales by 2018. That represents a significant number for online travel agencies employing mobile applications and websites. Although the market is heavily saturated with a plethora of big players and niche market fillers there are opportunities for entities to create unique applications to gain market share.
When it comes to marketing the basic function is to use available vehicles of communication to facilitate a business's growth by strengthening relationships and communicating the values of a product or service. New forms of communication, blending location-based services with mobile devices, are evolving the landscape of traditional marketing mediums.Location-based marketing, including geo-fencing and beaconing, is transforming casino CRM by creating a mode to deliver well-timed, purposeful marketing messages to consumers. A blog published by Cisco titled Explosive Growth in Mobility and Location-based Marketing reports that this year's spend on mobile marketing was $10.15 billion with almost half being location-based. As smart phone use increases to a predicted 93% in 2018 from 65% in 2013 in North America, this market is only expected to expand. The increase in devices, data, and engagement capabilities is resulting in rapid growth in the mobile marketing sector, and represents viable business opportunities for software providers to get involved.
Hoteliers are taking advantage of technological advances in software to manage day-to-day operations, increase efficiency, reduce costs and still provide enhanced guest experience. A core element to these advancements is an integrated Property Management System (PMS) with all other platforms around the property. At the onset, the PMS stores all key data needed to run the property.This includes room occupancy, room rates, to guest demographics, maintenance schedules and other things.
By effectively integrating PMS through seamlessly data flow between various applications in and out of the PMS, hoteliers now have the potential to consolidate and simplify all applications including those used for food and beverage (F&B), Human Resources, Sales, Marketing, Guest Facing, POS, front office, accounting, housekeeping, maintenance and amenities.
The client is a leader in the ICT, Digital Marketing and Hospitality Sectors. By harnessing their experience in product development, finance, creative design, technical support and industry expertise with cutting edge technology they are able to deliver true innovation to the hospitality experience.
To develop a framework for their existing Food & Beverage (F&B) applications (web and mobile) that will integrate with a third-party platform that collects various information about hotel guests.
This application will help hotels provide a better service by catering to the potential needs of their guests.