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Key Factors to Successfully Gamify Your Corporate Training

William DawseyBy: William Dawsey

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When organizations want to empower their employees, they rely on various training tools to share new information or improve employee skills. During a busy day, many employees get frustrated by the disruption of training sessions. While they sit in a meeting room watching a presentation, they think about the emails, files, and other tasks accumulating around their workspaces. If the learning format is dated, the meeting participants may wonder if the information it presents is current and relevant.

This set of circumstances leads to two significant challenges in corporate training. Employees feel disengaged from the training process. It is a hope they must jump through to get on with the day. The lack of engagement leads to low retention of the information. Businesses are looking for innovative solutions to these issues. Gamification in corporate training is an answer to both significant challenges.

Is Gamification The Right Model?

Businesses have long used forms of competition to inspire employees. Salespeople might compete for prizes for the most sales in a month. Even the "X Many Days without an Accident" sign is a mild form of gamification. However, advances in technology and mobile devices' constant presence have made gamified, app-based training tools a new option for employee training. Most relevant training software will incorporate at least some gamified elements.

In the corporate setting, gamified training involves a mild competition level along with the reward-based model that makes online gaming so popular. People like to feel successful. Going up a level or moving up a few places on a leaderboard gives a sense of accomplishment. Gamification tools use this natural desire for rewards to enhance the training experience.

Gamification works incredibly well in settings where training is a regular part of the workplace. Businesses that have a learning-centered culture are always looking for new training resources. Gaming apps allow busy employees to learn at their own pace and schedule. These staff members are often more motivated to dedicate 10 minutes to a gaming platform here and there during the day rather than sitting through a one-hour meeting.

This frequent interaction with the material also leads to higher retention levels. Employees will forget much of what they heard in a mandatory seminar. Through repetition and a desire to win, gamification helps employees retain new information.

Is Gamification The Right Model?

Reasons to Gamify Training

New technologies are continually emerging, which means that companies must dedicate more time and energy to training. One of the reasons to gamify training is that it offers a way to create a corporate culture of learning. In these businesses, continuing education is one of the duties of the job. Gaming tools that employees can access regularly give the message that knowledge in the company is a constant process.

Custom gamified training solutions will bring new technology to a business's training process. Gaming solutions that incorporate AI technology can help evaluate the effectiveness of educational efforts. These tools will help managers know when employees are missing the mark. They can also modify the game so that it closes the learning gaps for a single employee. By assisting each individual, every employee will get on the same page.

Importantly, gamified training takes a process that many employees find irritating and irrelevant and makes it enjoyable. As part of a management software package, gamified training simplifies long processes like onboarding and policy updates. Businesses will be grateful to have access to software that removes some of the challenges that have always been part of employee training.

Reasons to Gamify Training

How Gamification Can Help a Business Meet Its Objectives

Gamification will make learning more enjoyable for employees, but the fun does not matter if the learning tool does not achieve its goals. Game-centered learning tools improve employee involvement and retention. However, like any technology, these programs must be used wisely. A company does not want the gaming solution to become a distraction that pulls employees away from other tasks.

Employers should look for the right balance of learning and competition. An over-competitive workplace can become toxic. If there is too much focus on who is in the lead, employees may have trouble focusing on their regular work. However, if the software is not compelling, it will not create the desired engagement level that enhances training.

In many gamification models, badges, points, and a leaderboard give employees goals to work towards. When there is a friendly level of competition, learning games will encourage employees to engage in education. They will celebrate their progress rather than dwelling on failures. A business cultivating the right atmosphere will reap the benefits of improved skills, better time management, and boosted morale.

How Gamification Can Help a Business Meet Its Objectives

What Materials Are Appropriate For Gamification?

A company can use gamification for teaching most materials and processes. Many businesses use gamified training to teach soft skills, such as communication and higher-level technical skills. The question is not so much whether a company can use gamification, but what level of gaming should be involved. Gaming software can be the central learning tool, or it can be one tool in a more extensive learning plan.

At the most superficial level, a business can add a gaming element to in-person training by including online quizzes. These are the perfect tool for addressing workplace policies and safety rules that require periodic review. These days, a business will expect any training software to include at least this level of gamification.

From there, gamification can become quite complicated. An employee might work his or her way through a story to learn the new process's steps. An advanced simulation tool can help employees learn about big-picture organizational issues, supply chains, and time management. Creative developers can customize these tools for specific industries.

What Materials Are Appropriate For Gamification?

Developing Gamified Training Materials

Although gamification in corporate training is fun, it should not be taken lightly. A great gamification solution will enhance learning and improve company morale. Poorly-designed gaming experience is a hindrance to employee education. At Chetu, we have helped thousands of clients with custom animation graphics software to meet their needs. Our programming team can develop learning solutions from a simple quizzing app to an immersive simulation. The right gamified training software will help businesses create a culture of enjoyable employee education.

Developing Gamified Training Materials

Disclaimer:

Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu's expertise spans across the entire IT spectrum.

- See more at: www.chetu.com/blogs

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