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Retail Technology & Software Trends │ Chetu Blog

graphic with division choosing between Magento community edition vs enterprise edition

Magento Community vs. Magento Enterprise: Which is Right for your Business?

Written by Adam Melrose Posted June 16, 2018

With the paradigm shift towards digital consumer behavior, online and mobile experiences has undoubtedly flourished in the retail landscape. With this in mind, it comes as no surprise that more and more consumers are staying loyal to brands that offer seamless retail experiences through all channels.

Someone connecting to bluetooth beacon technology through with their phone


Written by Dave Wood Posted May 8, 2018

Although you are probably familiar with the traditional use of beacons, lighthouses, police car lights, flares, you may not have heard of beacon technology. Imagine replacing a lighthouse with a small computer that analyzes your digital presence to determine where you're navigating to and proceeds to guide you in that direction, while offering you pit-stops along the way that reflect your interests. This is beacon technology, a physical hub issuing contextual notifications to mobile users within the vicinity.

Magento and prestashop web design in a graphic

PrestaShop Versus Magento | Choosing the E-Commerce Framework that Best Showcases Your Buisness

Written by Pravin Basnyet Posted April 13, 2018

PrestaShop and Magento are open-source e-commerce platforms offering a wide range of features that enable the rapid development of any web or online store. While each platform offers merchants a stable framework for constructing their marketplace, they represent contrasting strengths and weaknesses and consumers must weigh in these facts in order to determine which one would better fulfill their needs.

The unified commerce model allows consumers to find the products they're looking for


Written by Dave Wood Posted April 05, 2018

A few years back, m-commerce traffic surpassed desktop traffic and since then, we've been sprinting toward total mobilization. What we've failed to recognize are the residual effects that such one-dimensional thinking can have on a multichannel network of commerce.

Man conducting a business analysis on his computer

Microsoft Dynamics 365 for Retail Overview

Written by Dave Wood Posted April 03, 2018

In order for retailers to compete in today's omni-channel business landscape, where trends come and go in the blink of eye, they will need to leverage a holistic software system that allows for swift decision making. Microsoft Dynamics 365 is a cloud based platform, retailers can leverage as both a Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) solution. The platform allows retailers to have a complete and accurate view of their business including order history, consumer data, product pricing and inventory from a centralized system. Microsoft Dynamics 365 is changing the game for all retailers and driving them into the future by allowing them to derive critical analytics to make strategic decisions.

Image of woman using self-checkout scanner at kiosk

e280: The Consumer and Back-end via Verifone Development

Written by Jaideep Sharma Posted January 30, 2018

As the world of retail continues to grow, consumer attitudes and engagement with payment processes are changing also. Nowadays, big businesses in payments are strategizing ways to engage consumers by reducing checkout processes in order to increase revenue and keep customers happy. Verifone, a Chetu partner and one of the world's largest POS terminal vendors and leading providers of payments and commerce solutions, have discovered a new and convenient way to modify the in-store relationship between consumer and checkout through a device called e280. As a consumer or retail/payments group, it may be useful to know and understand the significance of Verifone's e280 by considering what it means for consumers and how software companies like Chetu work to provide the best solutions for mobile devices alike.


Customizing Your Magento E-commerce Platform

Written by Dave Wood Posted January 11, 2018

Modifying an e-commerce platform for your business can be challenging without the right resources. Fortunately, Chetu has great experience in the industry of retail by developing proficient software solutions via one of the largest commerce platforms we know, Magento. Recognized as the top commerce platform to the 2017 Internet Retailer Top 1000, B2B 300, and Europe 500 lists, our partner Magento is a brand whom we trust to provide retail businesses the best third party software.

THappy women sharing their customer experience using social media in their favorite store


Written by Dave Wood Posted January 10, 2018

The main objective of retail enterprise is to satisfy a specific consumer need. By now, we know that consumers are dynamic and, they expect a fast and unique experience every time they buy online or at the store.

a chetu customer tries wearable technology


Written by Dave Wood Posted November 20, 2017

Wearable technology has become a must have for consumers, and innovative retailers are beginning to implement wearable technology to comply with a unified model of commerce.

After all, being one step ahead of your competitor is a retail imperative. Fueling the wearable technology fire will certainly allow proprietors to rise to an elevated level of commerce.

Woman checking inventory to replenish stock


Written by Dave Wood Posted November 3, 2017

Prior to the technology revolution, manual inventorying was the standard, reconciling every sales receipt with inventory was a necessary evil for the retail industry, and an especially bothersome one for grocery and convenience store owners.



Written by Ashish Kumar Posted October 25, 2017

Whether you are looking to revamp your current internet marketplace, in search of B2B e-commerce opportunities, or operating out of the trunk of your car, Magento and Shopify are there to help.

sass vs custom built

SaaS vs. Custom-Built E-commerce Platforms

The Choice that Defines a Business's Online Success

Written by Gaurav Sharma Posted April 24, 2017 by Carolina

It is no secret that in a modern world where many people have the option of shopping from the comfort of their homes that having a high-quality e-commerce platform can help a business stand out from the crowd and increase revenue. Once a company decides to establish an e-commerce platform, they must face an important decision: will the platform be an off-the-shelf solution or one that is custom - built?

A majority of off-the-shelf e-commerce platforms on the market follow a software as a service (SaaS) model where the software is provided to you, usually in exchange for a fee, and it is hosted by the issuing company on their server. A SaaS solution is usually more affordable and easy to use as you will not be responsible for writing lines of code or doing maintenance because the updates are automatically applied by your host server. However, with this solution you will not have ownership of the source code, you will be expected to abide the hosting company's rules, and you can only make limited edits or customizations to your e-commerce portal.

Custom E commerce UI UX Design

Online Sales Rise with Custom E-commerce UI/UX

Written by Dave Wood Posted December 16, 2016 by Carolina

with the holiday season in full swing, the e-commerce market is once again saturated with eager consumers. Digital savvy shoppers are continuing to spend more and more money through online channels. Retailers can suffer greatly if visitors cannot navigate a site, find specific items or easily check out. Ultimately, companies with outdated e-commerce platforms risk losing customers if they lack a well-developed User Interface (UI).

A sleek, well-designed and easy-to-navigate interface plays a significant role in the viability of a site, and directly relates to the number of sales. Ensuring that a website has intuitive controls, an organized catalog, easy check out processes, and editable shopping carts contributes to positive User Experiences (UX). Studies have shown that delivering a favorable UX influences customer loyalty, evokes pleasant customer attitudes, and will have measurable results by driving conversions up.

Chetu Weighs in on the Impact of Wearable Technology in Retail

Technology's impact on Grocery Supply Chains

Written by Prem Khatri Posted April 13, 2016 by Carolina

There is a contemporary trend of food retailers looking to software solutions to expand beyond their brick-and-mortar channels. Technologies are being leveraged to allow for a completely web-based ordering and procurement system, revolutionizing the way consumers obtain goods. Forward-thinking entities in the grocery retail sector are reaping tremendous rewards by offering convenient online ordering and same-day delivery of grocery items at no or minimal extra costs to the consumer.

There are myriad software solutions used in supply chain, retail and grocery sectors that can be used to enhance and refine operations to accommodate this new trend. Specifically, developing, integrating and implementing custom software solutions including but not limited to custom mobile applications, Order Management Systems (OMS), Inventory Management Systems (IMS), Warehouse Management Systems (WMS), fleet management platforms, plus business intelligence and analytics allow entities to gain a competitive edge in the market.

Retailers Use Software to Enhance Customer Experiences

Retailers Use Software to Enhance Customer Experiences

Written by Dave Wood Posted April 24, 2015 by Carolina

In modern retail, the key differentiator that provides a competitive advantage is an excellent customer experience. By encompassing the entire buyer/seller relationship, retailers are looking for ways to increase positive and memorable experiences in their customers' minds. Retailers understand that bringing about a positive customer experience increases satisfaction, which leads to an increase in repeat sales, customer loyalty, fortified relationships, and ultimately more revenue.

With the average consumers' heavy reliance on technology for everyday functions, retailers must leverage trends in technology to bring about a favorable experience. Research conducted by Market Reports Hub suggests that global customer experience expenditures are projected to grow from $3.77 billion in 2014 to $8.39 billion in 2019. By utilizing customer experience technology such as mobile/tablet applications, omni-channel, big data platforms, and highly scalable software products, retailers can deliver added value to their customers.

Business Intelligence Software Development for Retailers

Business Intelligence Software Development for Retailers

Written by Dave Wood Posted December 31, 2014 by Carolina

The contemporary retail landscape is constantly altered by consumer demands and competitor forces. To stay economically viable and competitive retailers harness appropriate technologies to enhance business and marketing strategies. With the copious amounts of information that retailers receive from day-to-day operations, they exploit robust business intelligence and data warehousing systems to automate the collection and interpretation of data from multiple channels. For those not familiar with Business Intelligence (BI) software, it is technology designed to analyze data and enlighten entities to their internal and external strengths, weaknesses, opportunities, and threats. Business intelligence is such an important tool for retailers to utilize that the BI market is directly proportional to the saturation of competition in the industry. A report generated by MarketingIntelligence.com titled Data Warehouse Market Forecast 2015-2020 predicts that the total BI market will gross over $20 Billion by 2020. Software providers who want to dominate this market should look at business intelligence software development for retailers.

The Evolution of Customer Engagement: Omni-Channel Retailing Platforms

The Evolution of Customer Engagement: Omni-Channel Retailing Platforms

Written by Jane Powell and Seth Burger Posted November 14, 2014 by Carolina

The increase in smartphone use and shopper's perpetual connection to the internet has modified the buying process into a streamlined digital function. Shoppers want a complete shopping experience that incorporates price comparison, couponing, one-touch purchasing, and promotions into an easy to use application accessible from anywhere. To remain competitive and meet buyer demand, retailers must adopt an Omni-channel strategy using integrated loyalty, couponing, point-of-sale and ecommerce platforms to give consumers the guest experience they crave. This emergent method for customer engagement within the retail industry builds on the multi-channel brand strategy by focusing on all possible avenues of customer interaction including in-store, brick-to-click, ecommerce, device-to-web, and mobile ecommerce.

Integration of Social Media Networks & eCommerce Platforms

Integration of Social Media Networks & eCommerce Platforms – A Case Study

Written by Pravin Vazirani Posted March 27, 2013 by Carolina

The client is a leading provider of Gift, Loyalty and Stored value cards. The client provides promotional marketing solutions to merchants globally and helps merchants in acquiring, retaining and maintaining increasing long term value relationship with consumers.

The client had various needs to upscale their existing proprietary Gift, Loyalty and Stored value platform by integration with different social media network and e-commerce platform.

Business Objective

The client approached Chetu to augment their development staff and use Chetu’s industry level expertise in Retail and Finance to integrate different social media network and e-commerce platform into their existing fabric.

The client’s objective was to tie their Customer Loyalty program with Facebook so that the consumers can “Share” and “Like” merchant products and earn Loyalty points/rewards. The client then wanted to integrate the Loyalty program into their Demandware cartridge to allow consumers to redeem the Loyalty points. The client also had a requirement to create a Mobile app. for the Campaign Manager application. Apart from this the client needed support to enhance their proprietary transaction processing system and integrate with external providers for live currency conversion and sending mobile SMS.

Application Suite For Retail Shoppers

Application Suite For Retail Shoppers – A Case Study

Written by Prem Khatri Posted March 27, 2013 by Carolina


Our client is a leading Custom Home Builder company. They have created a theme-park that is a year-round destination where today's consumer can explore, experience and enjoy the latest in home products and services. They feature 12 beautifully appointed showcase homes ranging in size and representing many of the home styles and architecture found throughout America.

Business Objective

The park has showcase homes and is open year round. Our client wanted applications to support operations at this park. This included ability to charge the visitors at the point of entry with variable pricing and special event pricing (kiosk).

Once inside the park, visitors should be able to browse products on display inside the model homes (e.g. fireplaces, furniture, faucets etc.) and get detailed information on an Android device (with RFID and NFC reading capabilities) provided for purchases.

Apart from that, visitors should have the ability to review and buy these products right from the device. In addition, manufacturers and vendors showcasing their products in the park should be able to track product purchases through a real-time web-portal.

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