Enhancing ecommerce site with magento

Enhancing an E-Commerce Site Using Magento

Written by Atit Shah Posted June 12, 2017 by Carolina
Atit Shah

Atit Shah


The client is an established corporation that has been providing quality furniture for over 32 years. They have developed long-term relationships with factories in Malaysia, Taiwan, Vietnam, Indonesia, Brazil, and China, allowing them to provide customers with high-quality products at competitive prices. With locations around the globe, the client has upheld their competitive advantage by maintaining a commanding presence in ecommerce. Failing to keep up with the online contemporary trends, the client would risk losing potential sales.

The Problem

The client's previous site had been developed using the Magento e-commerce platform with PHP as the language and MySQL as the active database. Their request was to have their e-commerce site redeveloped, as their previous website was outdated and in need of enhancements. Specifically, the client sought to enrich the User Interface & User Experience (UI/UX), plus improve the responsiveness for mobile devices. In addition, the commands that linked the Magento web application and client's inventory database was written using a database script which was cumbersome and prone to performance issues. The client maintained their inventory details on their own database and needed their website seamlessly integrated to their inventory system.

The Solution

Chetu dramatically improved the UI/UX of the client's website by establishing an efficient, one-page check out process by integrating the USAePay payment gateway. In addition, Chetu bridged the site and their inventory database using a middleware called eBridge, which is used to automate the bi-directional exchange of data. This enhancement gave sales representatives the capability to create quotes for their customers by adding the product and price information to the shopping cart. The client's administrators could now manage products with back-end accessibility and complete project functions such as:

  • Create a Login/Registration
  • Get customer pricing based on price code
  • View the Products listing
  • Product view (zoom in/out)
  • Sorting/Filters
  • Checkout
  • Sales Representative Login
  • Administrative Login
  • View Order History



Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu's expertise spans across the entire IT spectrum.

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