Beacon Integration to Branded Apps
Retail

Beacon Integration to Branded Apps to Increase Customer Loyalty

Written by Jane Powell Posted December 13, 2016 by Carolina
Seth Burger

Jane Powell

When Bluetooth Low Energy (BLE) beacons were first introduced, retailers were among the first to jump on board. Marketers quickly realized they could leverage beacon technology and other Location-Based Services (LBS) to help them track how customers behave in stores and guide them into doing certain actions. Such technologies become especially beneficial to have during the holiday season when potential shoppers who are looking for great deals are most accessible.

Beacons range in size and signal strength. In most cases, they are small devices that can be placed on the walls of stores, both inside and out. The signal they produce travels one-way to nearby mobile devices, transmitting relevant information and targeted messages to likely patrons.

A beacon can detect the position of a customer in a store and send coupons to their mobile device for the specific product they may be looking at. If the customer has the store's app on their device, the beacon can also send special offers for items they may have been eyeing in-store. In some settings, they have even been placed inside mannequins in window displays to encourage passersby to enter.

Ultimately, beacons give marketers the advantage of tracking a shopper's behavior and they can utilize this invaluable information to identify if they need to make changes to the store layout or merchandise flow displays, as well as offer loyal clients customized offers and discounts. Additionally, retailers can observe the activity of their staff to ensure the store is being maintained and operated according to industry standards.

To develop a loyalty application or integrate location-based software technology into your mobile app contact Chetu.

Disclaimer:

Chetu, Inc. does not affect the opinion of this article.  Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies were written with the full cooperation, knowledge and participation of the individuals mentioned. For more information about this content or any other software solution offered by Chetu, please contact our sales team at 954-342-5676 or by email at sales@chetu.com.

Chetu’s Retail team implements solutions for the Retail industry. Chetu differentiates itself in providing industry specific expertise combined with its low cost, high productivity model. You can find more information about the portfolio of our Retail experience at: https://www.chetu.com/retail-it-solutions.php

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu’s expertise spans across the entire IT spectrum.

- See more at: https://www.chetu.com/blogs


News

Connect With Us

Ft. Lauderdale | Amsterdam | Chicago | Dallas | Nashville | Las Vegas | Tampa | Baltimore | Madison | Atlanta | Houston | New Delhi

Copyright © 2000- Chetu Inc. All Rights Reserved.

Let Us Contact you
Contact Us