Retail

Online Sales Rise with Custom E-commerce UI/UX

Written by Dave Wood Posted by Carolina

Dave Wood

With the holiday season in full swing, the e-commerce market is once again saturated with eager consumers. Digital savvy shoppers are continuing to spend more and more money through online channels. Retailers can suffer greatly if visitors cannot navigate a site, find specific items or easily check out. Ultimately, companies with outdated e-commerce platforms risk losing customers if they lack a well-developed User Interface (UI).

A sleek, well-designed and easy-to-navigate interface plays a significant role in the viability of a site, and directly relates to the number of sales. Ensuring that a website has intuitive controls, an organized catalog, easy check out processes, and editable shopping carts contributes to positive User Experiences (UX). Studies have shown that delivering a favorable UX influences customer loyalty, evokes pleasant customer attitudes, and will have measurable results by driving conversions up.

Retailers have realized the importance of an effective online channel strategy and have made investments into creating a first-rate e-commerce platform. Yet, once the site is launched, businesses overlook the fact that updates will need to be made to continuously meet evolving industry standards. Very quickly, companies can become outdated if the site is not properly maintained or kept up with contemporary trends.

To dramatically improve the user experience of an e-commerce site implementing advanced search and filter functions, optimizing the site for mobile, plus streamlining check out processes will be key. To ensure these features are implemented properly, hiring software developers with retail technology expertise is imperative.

For a full list of UI solutions to increase the UX of your e-commerce platform, visit Chetu.

Founded in 2000, Chetu can help your business to programme an application, with custom solutions and with support services. Chetu's specialized technology and industry experts serve startups, SMBs, and Fortune 500 companies with an unparalleled software delivery model suited to the needs of the client. Chetu's one-stop-shop model spans the entire software technology spectrum. Headquartered in Plantation, Florida, Chetu has fourteen locations throughout the U.S. and abroad.