Marketing automation platforms have become essential tools for digital marketing strategies worldwide. However, despite their widespread use, many marketers end up misusing the software and its valuable tools by believing it will bring fast and continuous growth with little to no effort on their part. The reality is, marketing automation is only successful when marketers take the time to learn the ins and outs of the software and use it wisely to nurture prospects with highly targeted, personalized content that gently coaxes them through the various stages of the buying cycle.
The problem with an off-the-shelf solution is just that: it's off-the-shelf, meaning it comes with a standard set of features to try to meet the needs of a large audience. It takes custom development to truly make your off-the-shelf solution match your specific business needs. As such, it is imperative to know if the product you've chosen will allow you to make the modifications necessary to ensure the highest optimal security for your company's data.
Four cyber security vulnerabilities you will potentially find in your off-the-shelf cloud software include:
1. Privacy Settings
When turning over the housing of your valuable data to a third-party, it is important to thoroughly understand the privacy agreements and security settings for their cloud platform because in the end you may not have control over what a third-party company can access and share with other entities.
Recent technology trends indicate the broadcast media industry is in the process of transitioning from Serial Digital Interface (SDI) to enhanced NDI-enabled IP workflows in order to maximize the interoperability between production hardware and software. Industry leaders are already working together to establish IP broadcast standards to achieve large-scale implementation.
What is NDI
Network Device Interface (NDI) is an open-source protocol developed by NewTek™ that enables video equipment to send and receive multiple input and output signals between production devices on an existing Gigabit Ethernet (GigE) Network and broadcast several streams of high quality, low latency, frame-accurate video and audio in real time. This makes it possible and easier to have more than one source accessible for live production switching without having to connect to new devices or move locations.
A growing trend toward data-driven precision agriculture has been identified among farmers across the country. Many growers have begun adopting specific precision agriculture techniques and are leveraging big data solutions to obtain qualitative and quantitative data in order to increase their yield and make improved decisions regarding land management.
Precision agriculture, otherwise known as site-specific crop management (SSCM), precision farming or satellite farming, is a method of farming that involves using technology to collect real-time data on weather, soil quality, and crop development to help growers make better choices throughout the process of planting, fertilizing, and harvesting.
Countless businesses have saved millions of dollars by eliminating paper and switching over to Electronic Data Interchange (EDI) to securely exchange invoice payments, company reports, purchase orders and even classified data electronically.
EDI is the computer-to-computer exchange of information between companies using a standardized message formatting. Many of these transfers require an internet connection and typically occur through serial links or peer-to-peer networks.
It's no surprise that in a world with rapidly evolving technology things become obsolete quickly. For example, cloud technology is everywhere and it has made its way into point of sale (POS) systems. As a result, many businesses have begun replacing their legacy, or traditional, POS platforms in favor of cloud-based POS systems that offer a wider array of benefits.
Cloud-based POS systems are a type of software-as-a-service (SaaS). These Web-hosted solutions store information offsite in secured servers and make the data accessible to users online. Cloud-based POS platforms offer unparalleled simplicity where legacy POS systems fall short.
Today's digital marketing world is saturated with thousands of Content Management Systems (CMS) dedicated to helping businesses organize and publish content that is essential to maintaining their brand image and online presence. However, many of these out-of-the-box solutions do not always meet the specific needs of a company, leaving them to wonder if perhaps there is a better CMS they should have chosen.
The harsh reality is this: there is no one-size-fits-all CMS platform. The best CMS is one that is custom-fit to meet your business's specific needs. Each content management product on the market has its strengths and drawbacks that must be considered before selecting the right platform for your business purposes.
WordPress, for example, is known for being an intuitive, easy-to-use CMS that offers a wide selection of themes, add-ons and tutorials. Users can copy and paste text from a Word document and set up a clean WordPress website in no time. This easily manageable CMS, however, is best suited for designing simple websites for blogging and news.
Enterprises today still rely heavily on having their data exist in an on-premises environment when they could be benefiting from keeping their valuable information safely stored in the Cloud. Understandably, a large-scale migration of data and full integration of cloud technology does not happen overnight. In fact, a gradual transition for cloud adoption is perhaps the most ideal for businesses.
Backing up data to the cloud yields several benefits in terms of affordability, efficiency and scalability. Migrating to cloud storage offers a safe, low-cost and reliable solution that reduces overall operational costs. Storing information in the cloud makes it more efficient to access and manage since the data is centralized and can be accessed anywhere at any time by multiple users. The scalability of the cloud environment also permits companies to adjust their storage needs as they grow.
The ubiquity of the internet ushered in a new era of connectivity extending beyond traditional computers and smart phones. The convergence of a networked society, software systems, and embedded devices has forged a connected… Everything! What is referred to as the Internet of Things (IoT) technology trend has grown to be more powerful and all-encompassing than anyone could have imagined, expanding to become the internet of everything, where devices and software systems can openly and seamlessly communicate with each other.
The network connectivity between everyday devices and software can range anywhere from a smart phone, to home gadgets, to mechanical sensors, to vehicles, consumer and business software systems, or even a building or infrastructure. The IoT universe provides endless possibilities for consumers as well as for companies. Yet, taking advantage of this movement requires a comprehension of the web services that propel it. Businesses looking to capitalize on this trend must look to expert developers to properly implement and program Application Program Interfaces (APIs) with the appropriate web service access protocols to not compromise performance, security or data integrity.
As businesses grow, owners typically incorporate numerous systems to gather and store the important data needed to keep their company's operations functioning smoothly. Often new platforms are adopted on an as needed basis and are not integrated to one another, which leads to inconsistencies across data platforms that require information to be manually entered into each system. The problems caused by inconsistent or incorrect data may not seem drastic in small numbers, however, as a company scales such minor discrepancies in data between systems can become major obstacles in data verification, retrieval, and reporting. Because data discrepancies can represent significant losses for a company, it is in a business owner's best interest to seek big data integration solutions.
Big data solutions are a series of integrations between disparate systems and automated reporting tools using a centralized location such as a custom database or the Cloud. When enterprise data sources are seamlessly integrated through such intermediaries, organizations can use the collected data to identify market trends, visualize buyer profiles, and develop highly accurate forecasting models that will allow the business to adjust to the changes in the buying cycle of their target market. Furthermore, integrating various systems allows users to operate more efficiently while reducing redundancies and increasing data security.
Many applications around today were made possible by some of the first versions of the Delphi programming language, some as old as 20 years. Delphi has since evolved dramatically, and developers often wonder about the difficultly in migrating to the latest editions. Luckily, migrating across several decade-old versions of Delphi is manageable, but it does not come without its hurdles.
What is known today as Delphi started with Turbo Pascal programming language, originally introduced by Borland as an IDE which allowed programmers to quickly write code with fewer errors. This feature was adopted and further developed into the Object Pascal language, an object-oriented programming language which allows for intuitive data modeling, data integrity, and reusability across distributed systems. Eventually, Delphi was sold off to Embarcadero and has since then seen dramatic changes.
Despite its age, Delphi continues to do well, being used to develop enterprise solutions, Point-of-Sale (POS) systems, native applications for various platforms (Linux, Windows, Mac, Android, and iOS), and the Internet-of-Things (IoT) applications. It remains a very popular programming language as it continues to evolve to better fit the technologies and requirements of today.
It is difficult to say which Business Intelligence (BI) and reporting tools organizations should utilize as each come with their own advantages and drawbacks depending on specific needs. However, many entities are attracted to SAP Crystal Reports because of its affordability, simplicity and user friendly interface.
Businesses integrate Crystal Reports into their data environment to get real-time analytics with visually compelling reports that can be relied on to support important business decisions. Compared to other reporting services, Crystal Reports requires relatively less of an initial investment and little training. With the visual-based user interface, individuals can intuitively create stunning reports regardless of their familiarity with the software.
Crystal Reports is an established BI application that has been around longer than most competing products. In its earlier years, Crystal Reports was regarded as being difficult to work with due to its cumbersome processes and data latency. However, many of the problems have been worked out with each new release. The product itself has undergone vast improvements largely in part by the numerous changes in ownership, and the desire to adapt the technology to better suit the needs of organizations.
Many rumors surround Java and its expected lifespan in the programming world. Some say it is quickly coming to an end given the growing popularity of other languages like Python and Ruby. However, many are sure that Java is not going away anytime soon.
Java's popularity as the programming language of choice for many financial applications strongly verifies its continued viability. Since big-time banks like its stability, most aren't going to switch to another language overnight. Additionally, several large ecommerce enterprises like Amazon and eBay, also rely on Java for their backend processing over the Web.
Perhaps the real foothold for Java may be in the mobile industry. Java runs over 1 billion smartphones thanks to Google's Android operating system, which uses Java APIs.
Considering the number of in-app purchases increases each year, the importance of having a business mobile app is greater than ever. In fact, many new businesses have found success largely due to the development of their own, custom mobile applications. These apps will all need Java programming, so there will continue to be a steady demand for skilled Java programmers.
As of March 9, 2015, a countdown to the formal end of support for SharePoint Online Public Websites in Office 365 began. The end of the two-year grace period approaches come March 2017, and the question for many companies built upon SharePoint customer-facing websites likely is, “Where do we go from here?”
The content migration process can be a daunting prospect, especially for large websites. The good news however, is that more viable alternatives for public-facing websites are available, as well as knowledgeable website migration experts.
One of these options is Sitecore, a marketing automation and e-commerce site management platform recommended to SharePoint Online Public Website users by Microsoft. Sitecore is currently the leading platform for marketing automation and customer experiences, as well as built upon similar technologies to SharePoint. Sitecore and SharePoint Online share a .NET framework architecture and common structural elements which aid in site migrations.
“What is Sitecore?”
You may have asked yourself this question in your search to find a new marketing platform, or if you currently use Sitecore to manage your website, but don’t know how to harness all of its digital marketing advantages. You may have also heard about Sitecore if you are currently a SharePoint user, and are looking into why Microsoft has recommended Sitecore as an alternative CMS.
Whatever your reasons for asking “What is Sitecore?” you can find your answers here!
Sitecore is a robust digital marketing system that combines a content management system with contextual intelligence and omnichannel automation technologies. It offers marketing automation tools that allow you to manage your website, or multiple sites, and reach your customers when and where it matters.
Google recently announced that by January 2017 the Google Display Network and DoubleClick Digital Marketing platforms will no longer support ads designed with Flash. This marks yet another turning point in the HTML5 vs. Flash debate since YouTube's shift from Flash to HTML5 for supporting videos, Adobe's adoption of HTML5 and the late Apple CEO, Steve Jobs, taking an open stance against supporting Flash on mobile devices. With Flash and HTML5 occupying similar territories and seeking to perform some of the same capabilities, their main features, benefits and disadvantages are key to take into account when developing for the web.
Mobile application usage is at an all-time high. According to some reports, users spend an average of 2 hours and 20 minutes interacting with a mobile application per day. For the savvy business owner, this represents a prime opportunity to get in front of the customer through entertaining, useful, high quality applications.Given the wide range of available devices and operating systems on the market, it is no surprise that entrepreneurs and businesses looking to enter the mobile application market are interested in building apps that function on any device. In the early days of mobile application development, programs were built for each operating system separately. Although this method produced applications that functioned well on the target device, it also increased the time and costs associated with creating the application to the point that targeting every operating system became prohibitively expensive.
When playing a sport it is our intrinsic competitive nature to use everything one can to gain an advantage. In respects to golf, players augment their abilities by using state-of-the-art technology in drivers, golf balls, apparel, and swing simulators. Additionally, golfers can now utilize another helpful technology that is emerging called augmented reality (AR) applications. AR apps blend the lines of real world views and Computer-Generated Imagery (CGI). The fundamental idea is superimposing computer generated graphics over the environment as we see it by using the camera function on mobile phones and tablets. Mobile devices use an actual picture generated by the camera and overlay essential graphical information to compliment the image in real-time, hence, augmented reality. It is improving how we, as humans, can see and interact with our external environment.
Businesses are always contemplating ideas for innovative software, websites, and applications, but may hit a wall when bringing their vision to fruition if they lack the proper staff to do the work onsite. To implement an idea they take to the Internet to do research for third-party development companies. With the plethora of software development agencies on the Internet, finding a true and seamless back-end software technology partner can be overwhelming. To refine your search it is important to review key elements before committing to a partnership with an organization to complete your software development objectives.While budgetary concerns are always an important factor, choosing a development company based solely on whether they are the cheapest can result in a bad experience for both parties. To avoid a negative outcome, it is recommended that companies look at multiple factors when choosing the best software development partner for their project.
A well developed mobile application can help businesses increase customer satisfaction and engagement by allowing the company to be available to their target audience at all times, generate revenue and create additional channels for marketing. It is unsurprising, given the widespread use of mobile devices, that entrepreneur.com reports that this could translate to more than 268 billion application downloads and generate nearly $77 billion dollars in combined revenue by 2017.Furthermore, Emarketer.com predicts that by 2017 more than one third of the population of the world will be smartphone users. Unfortunately, the market is segmented by different hardware with different Operating Systems (OS). People use many different types of mobile hardware, and it is imperative to build a mobile application that flawlessly functions across a diverse set of operating systems.
What is Automation Testing?
Automation testing is the process of evaluating software with pre-scripted computerized tests. The primary purpose of testing is to ensure the quality of software and applications before they are launched. Automating tests takes a meticulous manual task and turns it into an efficient computerized function. The most common tests are regression, load, and performance verification of graphical user interfaces (GUI) for web and desktop functionality.These tests verify bug fixes, and optimize performance of software and applications.
To find out more about architectural frameworks used in software development we interviewed Prem Khatri, VPO at Chetu. Prem Khatri specializes in Microsoft technologies, particularly with .NET frameworks, SSRS, WCF, MVC and many others. He has been with Chetu for nearly nine years and secured the title of VPO for the past five.
As VPO, Prem Khatri uses his expertise to help teams working with technologies to solve critical problems with projects. He also reviews projects to ensure they comply with current coding standards and helps with planning for projects that fall within his realm of expertise.
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