Virtual Reality (VR) and Augmented Reality (AR) have gained a large following since VR research skyrocketed in the 1990s, and it is thanks to marketers and tech enthusiasts that these technologies have become a prominent force in the market. The applications for VR and AR are virtually limitless. As such, numerous industries are adopting these novel technologies to benefit from their extensive functions.
With VR, individuals are transported to a different reality through the use of closed visors and a headset. The visors display a virtual environment while the headset emits specific sound effects to match the setting. The motion sensitive visor allows the individual to experience the setting in a 360-degree view by turning his or her head to see their surroundings. To make the VR experience more immersive, active VR motion platforms are being developed so users can navigate the virtual world in first-person by walking or running.
Wearable technology is slowly becoming a must have for consumers, and innovative retailers are beginning to implement wearable technology to enhance the omni-channel customer experience.But competition is necessary to fuel innovation and bring a product to mainstream.
Q: It's been suggested that wearables could prove to be revolutionary for retail. What are some of the enhancements wearables can make possible for retailers down the road?
We at Chetu are very interested to see how the future of wearable technology will shape every industry, but within the realms of the retail landscape we believe that retailers can leverage location-based marketing services on wearable devices by using geo-fencing and beaconing technology to facilitate customer engagement. Geo-fencing is a technology that enables contextual marketing to users within a certain external perimeter. While geo-fencing is mainly concerned with externally creating a demand and bringing consumers in, it is supplemented with on-site proximity services called beaconing. Integrating location aware marketing mediums with CRM platforms helps deliver highly targeted contextual messages to users precisely at the right time. Although this tactic is not exactly the cutting edge in technology nor marketing, making use of the Heads-Up Display (HUD) seems promising. We do believe that retailers should plan ahead and target wearable innovators with a pilot program to refine a strategy for when there is mass adoption.
Wearable technology is the growing trend of fusing electronics with standard accessories such as watches, glasses, and bracelets. Wearable tech has reached a tipping point for mainstream adoption as developers tap into the devices full potential to find innovative ways to incorporate wearable devices into day-to-day business operations. These devices can offer numerous benefits to businesses by increasing efficiency, improving customer experiences, and reducing human error. These innovations can be used across multiple industries including healthcare, retail, education, finance, insurance, and gaming.
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