How Chetu Transformed Wild Birds Unlimited with a Smart POS & Analytics System

Client Overview

Wild Birds Unlimited (WBU) is a leading retail franchise chain specializing in birdseed, bird feeders, and bird feeding supplies. With a growing network of franchise stores across the country, WBU needed a smarter way to manage store operations, track sales performance, and leverage data for better business decisions.

The Challenge

Retailers with fragmented, legacy point-of-sale systems, lax data collection methods, or inadequate inventory management platforms often suffer from data dissonance that can lead to a loss of profits. Wild Birds Unlimited faced similar challenges and sought a total system overhaul.

The increased complexity of managing daily retail operations created a need for an extensive POS system that could seamlessly integrate with innventory management systems, Salesforce Professional Services, and analytics modules.

Without a robust, integrated POS system, WBU's franchise owners lacked access to real-time, on-demand reports of critical business metrics needed to make sound, profitable decisions.

Why They Chose Chetu

As a fast-growing organization, WBU wanted to develop a set of tools that would:

Chetu's expertise in custom POS development and analytics integration made them the ideal technology partner for WBU.

Planning & Development

WBU required a POS and analytics Digital Transformation solution that would give each franchise owner visibility into their store's operational statistics, while allowing upper management to analyze data from each store's sales receipts, customer databases, and stock inventory systems.

Specifically, WBU required an integration of their POS infrastructure to a robust analytics platform to:

Solution: Analytics & Reporting Software

Chetu worked with WBU to develop a comprehensive tool consisting of the following modules:

Technologies Implemented

Using .NET and SQL, Chetu delivers POS tools that seamlessly integrated with WBU's existing POS platform. Leveraging WBU's in-house data warehouse, Chetu utilized SQL Server Reporting Services (SSRS) to provide corporate offices with quick and easy access to individual store metrics.

With a combination of SSRS and custom UI design, WBU was able to pull data reports based on:

Additionally, the new system allowed management to enhance WBU's customer loyalty program , the Daily Savings Club (DSC) , by generating tabular reports that could record and rank stores by:

Results & Outcomes

By upgrading their point-of-sale system and implementing detailed reporting and inventory analysis tools, Wild Birds Unlimited achieved significant operational improvements:

Conclusion

WBU quickly realized the value of the software upgrades. Through Chetu's digital transformation solutions, Wild Birds Unlimited was able to more accurately monitor their core customer base, optimize franchise performance, and drive operational efficiencies across all store locations.