Change is a constant variable in the human experience. So why is it also so intimidating and quite frankly, uncomfortable? The answer usually comes down to a fear of what comes next and the absence of a clear vision for the future.
The IATA's (International Air Transportation Association) introduction of the New Distribution Capability (NDC) standards left Global Distribution Systems' (GDS) and Travel Agents unsure of what changes would occur in their retail experience and just how much of their operations would be affected. The NDC is a set of technology standards that will give airlines the ability to distribute their rich customer accommodating content to third parties, like travel agencies. Travel agents will gain access to the airlines database of personalized information for each traveler including benefits such as preferred seating, early boarding, and lounge access. GDS' set structure does not support the distribution of rich airline content and now that most airlines are switching to NDC technology it could potentially push the GDS platform out of the market. If there are no airlines connecting to the GDS, a large percent of sales will be lost.
Every 240 milliseconds, the Travel Commerce Platform processes a secure transaction. That is 3 billion transactions a day and 900 billion a year at its peak. This same GDS provider has forecasted that in the future, 70% of transactions will turn mobile and making the need for seamless, quick and accurate website functionalities ubiquitous and paramount.
Over the years, businesses have employed up-and-coming technological solutions in order to keep up with the ever-changing landscape of meetings and event planning. Planners typically rely on these new tools to organize and enhance events to bring additional value to existing clients and attract new exhibitors and attendees.
As cruise ships increase in size to accommodate more passengers and amenities, cruise operators are employing the use of powerful Ship Property Management Systems (SPMS) to improve customer relations, increase efficiency, and propel overall operations. Similar in function to hotel PMSs, the SPMS is a central database and information aggregate from the latitudinous range of software that is leveraged to manage and streamline onboard and onshore cruise operations.
Event technologies are evolving rapidly to solve the fundamental problems meeting and event planners face. Today, more than ever, event professionals are looking to utilize custom tools to make events more manageable, memorable and engaging.
Perhaps the most popular and widely used tool planners rely on to build engagement and distribute event information is social media. With new social apps seamlessly integrated into their event management software, MICE industry professionals have been able to interact with the public, receive feedback, and create loyal attendees in more ways than ever.
an Hatzius, a chief economist at Goldman Sachs, reports that 2015 is going be a strong year in respect to the stability of the global economy. This is good news for the travel industry, whom thrive in a healthier economic environment. The European Travel Commission forecasts that global travel sales are expected to reach $830 billion by 2017. Online and mobile sales are a key factor contributing to that growth. The World Travel market indicated that mobile bookings are expected to total 35 percent of all sales by 2018. That represents a significant number for online travel agencies employing mobile applications and websites. Although the market is heavily saturated with a plethora of big players and niche market fillers there are opportunities for entities to create unique applications to gain market share.
When it comes to marketing the basic function is to use available vehicles of communication to facilitate a business's growth by strengthening relationships and communicating the values of a product or service. New forms of communication, blending location-based services with mobile devices, are evolving the landscape of traditional marketing mediums.Location-based marketing, including geo-fencing and beaconing, is transforming casino CRM by creating a mode to deliver well-timed, purposeful marketing messages to consumers. A blog published by Cisco titled Explosive Growth in Mobility and Location-based Marketing reports that this year's spend on mobile marketing was $10.15 billion with almost half being location-based. As smart phone use increases to a predicted 93% in 2018 from 65% in 2013 in North America, this market is only expected to expand. The increase in devices, data, and engagement capabilities is resulting in rapid growth in the mobile marketing sector, and represents viable business opportunities for software providers to get involved.
Hoteliers are taking advantage of technological advances in software to manage day-to-day operations, increase efficiency, reduce costs and still provide enhanced guest experience. A core element to these advancements is an integrated Property Management System (PMS) with all other platforms around the property. At the onset, the PMS stores all key data needed to run the property.This includes room occupancy, room rates, to guest demographics, maintenance schedules and other things.
By effectively integrating PMS through seamlessly data flow between various applications in and out of the PMS, hoteliers now have the potential to consolidate and simplify all applications including those used for food and beverage (F&B), Human Resources, Sales, Marketing, Guest Facing, POS, front office, accounting, housekeeping, maintenance and amenities.
The client is a leader in the ICT, Digital Marketing and Hospitality Sectors. By harnessing their experience in product development, finance, creative design, technical support and industry expertise with cutting edge technology they are able to deliver true innovation to the hospitality experience.
To develop a framework for their existing Food & Beverage (F&B) applications (web and mobile) that will integrate with a third-party platform that collects various information about hotel guests.
This application will help hotels provide a better service by catering to the potential needs of their guests.