OTT stands for Over-the-Top. The OTT umbrella supports the delivery of film and TV content over the internet, merging television and digital video to forge a singular, revolving content stream.
It's a little jarring knowing next year will be the first year we spend more time on the internet than we do watching television. We're amidst a paradigm shift. What sold during the cable television dynasty, no longer entices the modern consumer, and we have no choice but to accept our broadcasting archaisms as casualties and push on.
Recent technology trends indicate the broadcast media industry is in the process of transitioning from Serial Digital Interface (SDI) to enhanced NDI-enabled IP workflows in order to maximize the interoperability between production hardware and software. Industry leaders are already working together to establish IP broadcast standards to achieve large-scale implementation.
Network Device Interface (NDI) is an open-source protocol developed by NewTek™ that enables video equipment to send and receive multiple input and output signals between production devices on an existing Gigabit Ethernet (GigE) Network and broadcast several streams of high quality, low latency, frame-accurate video and audio in real time. This makes it possible and easier to have more than one source accessible for live production switching without having to connect to new devices or move locations.
In December, Walt Disney Corporation announced their transition to direct-to-consumer media strategy. In other words, they are jumping on the streaming bandwagon and waving goodbye to external distribution channels. All media channels certainly felt the ecosystem shift when Netflix began producing programs in-house; as the distributor became the producer, the broadcasting world was turned upside down. Suddenly, producers, such as Disney began rethinking their distribution channels and distributors like Hulu began considering production.