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BidWinFun, a penny auction company, chose Chetu to create their web & mobile penny auction site through the Magento 2 platform.

Design Multiple Membership Tiers

We enjoyed working with the entire team at Chetu and are impressed with the professionalism, quality of the work, and the experience level of their developers. There were always on-time with the delivery of each project milestone and kept the costs within our budget. I would highly recommend their services and plan on using Chetu again in the future!

– Micheal Holt, CEO, BidWinFun

bid win fun


- Retail

- Gaming

Project Solutions:

- Web Application

- Mobile Application

- E-commerce Plateform

Technology Used:

- PHP 7.2

- Magento 2.3.1


- MySQL 5.x


Chetu Develops Custom Magento Penny Auction Site & Responsive Mobile Design

BidWinFun is traditional domestic online penny auction website with a mobile presence. They auction off brand new merchandise for pennies on the dollar to whomever wins the bid. They needed an E-Commerce website that could handle a traditional auction but was able to perform online quickly. The auctions take just a couple hours at most. This site would also need to serve thousands of auctions everyday.

BidWinFun first learned about Chetu during a Vegas technology convention where Chetu showcased their industry knowledge & experience with penny auction sites through the Magento E-Commerce platform. The software development would need a responsive adaptive design in the web application that would render perfectly on mobile devices as well.

With Chetu's large talent pool of on-demand developers, industry knowledge, and as a Magento Business Solutions partner it was a perfect fit to get the online auction site up and running.

Web Application Bidding & Auction Functionalities

The Magento web application was created with the features of any traditional penny auction website. Such functionalities as onboarding members, allowing them to buy bid packs and to place bids on ongoing auctions. It's a typical bidding situation where there is a timer, people place bids in competition against each other, and when the timer expires the highest bidder wins the prize.

Chetu also developed the Magento web application to include a help guide for winning bids. The application provides 3 different levels of paid membership which could be purchased & cancelled at anytime.

Membership Examples:

  • Frequent Bidder Club (FBC)
  • Auction & Bid Management
  • Buy It Now (BIN)
  • Auction Watch Option (or Notifications)

The development environment incorporated PHP 7.2 as server side scripting language, Magento 2.3.1 as the framework, HTML for creating web pages, MySQL 5.x for database support, GIT for Version Control Management, and Magento Membership & Auction Plug-ins.

Industry Knowledge

Chetu's Magento developers were well versed in penny auction sites and were able to hit the ground running.


I was impressed with how quickly Chetu Magento developers worked with such quality, that was amazing.


Chetu was very enthused about the project, they always delivered everything exactly as I needed. If there was a mistake, they corrected it quickly.

Online Magento Penny Auction Site Takes Entertainment to the Next Level

BidWinFun's target audience for their penny auction site is geared towards individuals who enjoy the thrill of shopping, auctions, and entertainment. Their business model aligns closely around casino style environments.

BidWinFun needed a software development company that had previous experience with penny auction websites, were certified with the Magento platform, and were affordable. This led them to choose Chetu for their Magento Commerce software development.

Chetu brings years of industry experience & professionalism to the table. Being a certified Magento Business Solutions Partner enables their developers to stay ahead on the newest software trends to provide the highest level of services for their clients.



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Chetu Limited is a company registered in England and Wales with company number 11882245

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