There is nothing more frustrating than a sold-out event – a missed opportunity and experience you had every intention of being part of. Our client alleviates this stress by matching customers with the tickets they desire, even tickets in limited supply. Australian concertgoers, sports fanatics, and event seekers have entrusted the client with their ticketing needs. The client thoroughly vets all sellers on their site, increasing reliability and driving consumer retention, so all tickets sold are legitimate and valid for use.
To minimize customer service complaints and decrease the time spent troubleshooting, the client offers 24-hour business support for vendors and customers alike. For this reason, they have evolved into the number-one Australian marketplace for tickets to the best concerts and sporting events.
Unfortunately, this is a difficult title to maintain. The ticketing landscape is saturated with online vendors hoping to corner their own portion of the shared target market. Steepening competition has brought back-end technology to the forefront of most competitive strategies, facilitating quicker check-out processes, refining customer portals, and building more powerful search engines to help deliver the most relevant and personalized events to each consumer.
If the seller does not want to manage their listing manually, they have the option to input the parameters and sit back as the system executes the parameters automatically, matching the known input with the intended output.
The home screen includes a login module. Credentials open the gate to an individualized dashboard page where each listing is displayed with the corresponding market data. To combat logic concerns, we programmed a CRON job for each particular frequency. Each CRON job executes a particular parameter.
Here are the competitive pricing parameters that sellers use to automate their price manipulation:
The client has since implemented the solutions, and they have turned significant ROI on their new logics module. Our automation application has given the client an enormous advantage within a saturated market of secondary ticket vendors. By implementing a more intelligent user interface, the client spends significantly less time navigating IT concerns and seller queries.
Despite operating in contrasting time zones, our relationship with our Australian counterpart progressed smoothly and communication was never an issue. Moving forward, we will continue to refine and build on the client's application, translating user feedback into intuitive code. Selenium Framework has given the application unparalleled sustainability and has proven to be a suitable support system for a fast-paced ticket exchange.
Contact us to learn more about Chetu and our custom software services