Terms like UX, UI and web designing get thrown around the tech space a lot. We hear about user experience so frequently, it’s difficult to know what to listen in on and what to tune out.
Before you understand the importance of these terms, it’s important to understand how these terms contrast each other.
UX refers to user experience. We know how important brand interactions are, and in this digital space, everything revolves around providing the best customer experience throughout the purchase journey. UX designing refers to improving the customer's interaction with the respective website. This process mainly deals with structuring components to maximize customer satisfaction.
Prior to venturing into the UX designing process, you need to delve into your data. Explore deep market research to get a handle on customer requirements, needs, and most importantly the nuances of their personal preferences – all of which differ from one to other based on geographical, demographic and psychographic components.
In short terms, you have to understand what your customers expect from you and why they have visited your website. This would help you to make a customer's journey seamless and easy. It will also help you design your site in a way to make it easily accessible to all.
What do you feel when you see a website that isn't well maintained and least interactive? Or you now landed up in a website where you have no idea where to navigate and go to. Well, I say you would exit from that site and find yourselves in a different platform.
User Interface is all about simplifying complex workflows. UI is the man behind the curtain, the supporting characters in UX’s story, your back-end technology.
UI design helps you understand a brand, and you have to do some consumer analysis to examine the existing gaps in the system.
Application, website pages, and self check out pages suffer the most out of a faulty UI. Not just that it leaves your prospective customer to your competitor and the negative brand image would be created!
You could engineer the most revolutionary software known to man, but if user flow is wonky, you won’t garner any adoption. Software without adoption is, well, pointless.
UI and UX both feed off of ease of us. Usability is their whole purpose of being, or at least it should be. What about content overload? If you’re content-heavy, the best thing you can do is break up content into smaller components and make it more palatable. Saying the most amount of information, in the fewest number of words is an art form all businesses should master. Being concise drives conversions.
So, you implement your new user experience, but how do you tell if it’s working? You gauge effectiveness through analysis. Your golden number is bounce rate, here. Bounce rate is the time spent by a customer before he jumps to another website. These bounce rates play a huge role in the ranking of your websites.
At the same time, if you have a lot of information and pictures loaded to your page, this would increase the loading time, and it would take ages to get your site loaded. If you provide a seamless digital experience, you can be sure that your page is ranked high and this would boost the visibility and website traffic.
UI designer's main objective is to create appealing software for each platform including web/mobile applications, and website pages.
There are a plethora of applications in the digital space. In other words, your target market has thousands of options at their fingertips. We’re operating within a highly saturated environment. Adoption boils down to how effective and responsive your page or application is.
Usability helps you attain a positive brand image. Here are a few tips to enhance the visibility and usability of your page:
Make the navigation simple and seamless. Navigation is how your visitors move from one screen to another.
Never compromise interface intuitiveness. It all deals with creating a logical sequence for the visitors to use and deal with.
Clarity is king. If your clients aren't able to find the required information, there is a high chance that they might get frustrated in the process. You can bring in small messages and pictures or labels to make this grab their attention and make this process of information hunting less arduous.
Categorize related messages together. Group interrelated information under one label to simplify user flow.
Never leave the consistency part apart. You got to maintain a high level of consistency all through your website. Check up the design of tabs and colors to provide uniformity throughout the website.
Be sure, and you get to them. Now, what would be the result if site visitors find it quite difficult to get through the meanings of the graphics you have employed in your page.
Keep distractions and pop-ins at minimal. Never put in tons of elements on your page. Trust me this would distract your audience away from the central message you ought to convey.
Make your presentation attractive and elegant. No, you don't have to invest all your time designing the perfect web page, but it should be near perfect. This comes from making your website quite innovative, differentiating from the pack. Your visitors should find the right content in the right place.
Be unique. Colors and colors every time! Colors play a major role in determining the attractiveness of your webpage. No, it doesn't mean you should use all sort of colors to create a ‘wow’ effect. But, all comes down to the use of right color composition to make your visually stimulating.
Prioritize quality content creation. Get your content right. You have to put in the right content to captivate your audience and use graphics to engage your users.
Following these tips will lead to greater sustainability – you won’t need to continually update, retool, and restart. Superior UX and UI starts with finding a superior web development partner. The better the code, the greater the adoption!
Barrack Diego is a professional blogger, guest writer & Influencer. Currently associated with Big Drop as a content marketing strategist.
Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.
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