Wearable technology has become a must have for consumers, and innovative retailers are beginning to implement wearable technology to comply with a unified model of commerce.
After all, being one step ahead of your competitor is a retail imperative. Fueling the wearable technology fire will certainly allow proprietors to rise to an elevated level of commerce.
Q: The trends suggest that wearables could be revolutionary for retail. How does wearable technology compliance enhance retail operations?
At Chetu, we're very interested to see how the future of wearable technology will shape industry trends, but within the realms of the retail landscape we believe that retailers can leverage location-based marketing services on wearable devices by using geo-fencing and beaconing technology to facilitate customer engagement.
Geo-fencing enables contextual marketing mitigation for users within a certain external perimeter. While geo-fencing is mainly concerned with externally creating a demand and bringing consumers in, it is supplemented with on-site proximity services called beaconing.
Integrating location-intuitive marketing mediums with CRM platforms facilitates the delivery of highly targeted business to person contextual messages at precisely the right time. Although this tactic is not exactly mainstream just yet, leveraging the Heads-Up Display (HUD) seems promising.
Chetu believes that retailers operate with extreme foresight and target wearable innovators with a pilot program to preemptively refine a strategy in anticipation of a mass adoption.
Q: Realistically, what can retailers expect to gain from integrating wearables over the next year or two?
In lieu of the retailer's plight-locating the compelling trends before the competition does—wearables will certainly allow retailers to leverage a superior customer experience and an improved sequence of brand interaction.
As a Chetu retail expert, I believe retailers can expect to undergo a positive shift in customer experience, and that incorporating wearable technology will ultimately encourage repeat business.
Essentially, wearables personalize interactions and give the customer access to the most relevant information at the most relevant time, while streamlining payment processing and customer product inquiries.
This tech enables new product alerts, promotions, and other related data, shaping how a consumer views a brand on click or swipe at a time.
Q: Do you see a future for Google Glass? A future in retail?
Google Glass was simply a buzz generator, but no one was able to see it as a viable purchase. The market was limited to technology pioneers and trend enthusiasts. Despite the limited market, we at Chetu remain optimistic about the mainstream use of smart glasses.
As a technology software provider we cannot help but marvel over such an intelligent and revolutionary feat. We continue to wonder how retail trend would evolve if the masses embraced smart glasses and application proprietors considered the tech a lucrative venture.
In retail specifically, we believe in augmented reality applications. The idea of superimposing computer generated graphics over the environment, as a consumer sees it, using the camera function, is truly awe-inspiring.
It gives consumers a virtual "hands on approach" to shopping by manipulating reality to show how a need or want will be fulfilled.
Q: Can you speak to Sony's SmartEyeglass? Do you think it could succeed in any ways that Google Glass has failed so far?
Unfortunately we do not see Sony's SmartEyeglass going above and beyond the impact of Google Glass in terms of demand.
Though we like the idea of the augmented reality applications, the bulky and unseemly look will likely throw off casual technology adopters. That may have been the fallacy with Google Glass, that people did not feel the glasses were aesthetically pleasing. Even if they were satisfied with the functionality, they had to be inclined to wearing the style that Google offered.
We believe Sony has a solid idea with the SmartEyeglass Attach, a hardware that adheres to the consumers own glasses. Although it is a single lens display, offering a product which snaps to glasses that consumers already find visually appealing may be the key.
We are always curious which technologies will gain mass appeal because we welcome the challenge of developing create innovative application solutions to outfit all emerging trends.
Q: Can the increase in popularity for mobile payments help drive adoption of wearables by shoppers?
Absolutely. Since Apple has come out with NFC inherent devices, we have seen mobile payments gain some serious momentum. The ubiquity of smart phones will eventually translate in a ubiquitous migration toward mobile payment compliant POS system.
The promise of an all-digital wallet that minimizes transactions times encourages wearable tech purchases.
Q: How do you see retailers using wearables differently than they're currently using mobile?
It's not really about how to use wearables differently than mobile devices, but rather how to synergize mobile with a proper wearable applications.
Obviously, there are inherent limitations to wearable technologies. Creating applications that use the convenience, portability, and the HUD of wearable tech devices with the functionality of a mobile phone or tablet is the best way to maximize an applications potential.
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Chetu does not affect the opinion of this article. Any mention of a specific software, company or individual does not constitute an endorsement from either party unless otherwise specified. This blog should not be construed as legal advice.
Founded in 2000, Chetu is a global provider of application coding services, solutions and support services. Chetu's specialized technology and industry experts serve startups, SMBs, and Fortune 500 companies with an unparalleled software delivery model suited to the needs of the client. Chetu's one-stop-shop model spans the entire software technology spectrum. Headquartered in Plantation, Florida, Chetu has fourteen locations throughout the U.S. and abroad.