CHETU DELIVERS DIGITAL MARKETING SOFTWARE SOLUTIONS FOR CLIENT'S CAR DEALERSHIP ACCOUNTS

PHPSQLWordpressLinux

By Ashish Kumar

Client Overview

For over 15 years this Chetu client has delivered cutting-edge, innovative digital marketing solutions and advertising campaigns for their partners.

This client is a privately owned, industry leader who maintains a profit-first philosophy when it comes to providing unparalleled results and a first class experience to customers worldwide.

Their digital marketing campaigns run throughout the USA, Canada, Mexico, UK, Russia and Australia.

Custom digital Marketing Solution
Custom digital Marketing Solution

The Chetu Appoach

The client wanted to develop a series of projects, including…

  • CRM for car dealerships to record customer service information and send automatic surveys to rate their satisfaction with the services they received
  • Online relationship management application so dealerships can log into their personal portal and see customer ratings from various social media feeds like Yelp, Google+, Facebook, and Cars.com
  • Application with the ability for car dealerships to advertise themselves locally.

How Chetu Fixed Things

Technologies Used:

Chetu, a certified software development company with extensive experience developing and integrating custom digital marketing software, used several tools and technologies to build the client's projects…

  • Language: PHP 5.5
  • Content management system: WordPress
  • Database: MySQL 5.5
  • Browsers: IE9/IE10, Firefox 30+, Chrome, Safari
  • O/S: Linux
  • Web Server: Apache 2.4
  • Custom built WordPress plugins
  • Question Pro API
  • Google Drive API

The Impact:

During development, integrations with the social platforms sometimes did not allow for a direct response from the app. Chetu utilized their resources by actively corresponding with representatives from the platforms to resolve these integration issues. In the end, the solutions provided by Chetu produced a series of functional deliverables for this client. Together our accomplishments formed a robust application capable of the following—

  • Passing TXT files
  • filtering and creating CSV file
  • CSV file processing to create group email list on question pro panel and sending out the survey
  • Uploading processed files on Google Drive
  • FTP Client Settings
  • Question Pro API settings
  • Google Drive Settings
  • Log Management

Chetu provided the client with the necessary tools to offer their customer a survey management application using data fed from their CRM system, an online relationship management app with individual login access featuring an intuitive dashboard. From that dashboard, car dealers can see customers' ratings from various social media platforms and use that information to run location-based advertisements/promotions.

Custom digital Marketing Solution
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