Any digital marketer will tell you data is their secret weapon, an all-powerful force in the digital world. Data guides consumer outreach campaigns, directs SEO strategies, and propels personalized brand interaction. Data is king, and our human experience has evolved alongside data collection mechanisms, as they've given way to new access points in the customer journey.
Data has allowed us to increase efficiency, increase convenience, and increase accessibility. One of the ways we conquer an excess of data is through digital marketing platforms, compartmentalizing all the moving parts to bring cohesion to the marketing process.
Our client is a marketing firm comprised of a tenacious team of digital marketers who needed a new source of data for their email and direct marketing initiatives. The company was undergoing a merger, combining a data-centric agency who pioneered targeted marketing with a highly creative team to form one of the most successful digital marketing agencies in the word.
The Order Listing Screen, where all open orders are displayed and accessible to assigned users, has its own robust set of features. Users can sort through orders using filters based on campaign data, status, or white-label. From the Order Listing Screen, users navigate to more specific tasks and actions – cloning the order, completing, deleting, or testing – according to the context of the order.
Campaigns can be compared by selecting multiple projects from the Order Listing Screen. This is incredibly helpful when analyzing campaigns to zero in on the successes and failures of each. The client uses the comparison tool for A/B testing and strategic planning.
Users redirect themselves to the Creative Screen through the Order Listing Screen. The Creative Screen is used for the ideation stage, formatting email campaigns and coordinating content workflows.
From the Creative Screen, information is passed to the Approve Campaign Screen. The Approve Campaign seeds out flawed strategies, and Admin approves user requests on a case-by-case basis.
All campaigns are geotagged and localized so users can produce a hyper-relevant campaign for their client's target market. The Campaign Setup Screen allows users to include additional details for each campaign profile.
During setup, users upload the links in a CSV file. After uploading the links, it will appear within the setup arena. We can select multiple links and send to the Campaign Monitoring Screen. The Campaign Monitoring Screen displays all campaign that passes through Campaign Setup Screen.
After creation of the campaign, the API processes the campaign on the Creative Screen and the campaign will display the result based on the API's response.
This is an ongoing project, and moving forward we will be adding functionalities incrementally. We will be adding additional API integrations in support of the existing email campaigning modules and link generation efforts. Right now, we are working on refining the reporting dashboard to include graphical and chart displays. The client has been more than pleased with the results thus far, and our relationship has evolved into a long-term partnership.
Contact us to learn more about Chetu and our custom software services