Should you build, or buy? This is the million-dollar question.
There are several maintenance and developmental costs involved in building your own payment gateway from scratch. You’d be paying much less to use an external payment gateway system than you would if you were to create a payment gateway system yourself.
It can get very expensive to create your own payment gateway system from scratch. However, opting for a custom platform will provide you with the solutions that you require without breaking the bank. So, if you were to invest in a custom platform rather than a newly developed platform, then you’ll be investing in a long-term product that is optimized to meet your specific business needs.Read More
The main objective of retail enterprise is to satisfy a specific consumer need. By now, we know that consumers are dynamic and, they expect a fast and unique experience every time they buy online or at the store.
Retailers have refocused their strategies to outfit a new model of commerce-unified commerce. Unified commerce transmits a consistent, brand message, campaign or promotion across on all media channels, platforms and points of sale. When customers see a product they like on social media, they have the capacity to place an order online.Read More
A few years back, m-commerce traffic surpassed desktop traffic and since then, we've been sprinting toward total mobilization. What we've failed to recognize are the residual effects that such one-dimensional thinking can have on a multichannel network of commerce.
The result: system dissonance and an intercommunication deficit that has created a giant gap between merchant and consumer. Merchants now have the technology to transition from desktop to mobile, but the dialogue between the technologies is rudimentary, making for a less than ideal user experience (UX). The global marketplace invents and abandons trends more rapidly than the seasons change, but one trend has developed into a marketplace imperative: unified commerce.
In theory, unified commerce is the cure-all to the disharmonious IT infrastructure that is plaguing retailers and offers merchants assurance that their business will come out on top.Read More
With the holiday season in full swing, the e-commerce market is once again saturated with eager consumers. Digital savvy shoppers are continuing to spend more and more money through online channels. Retailers can suffer greatly if visitors cannot navigate a site, find specific items or easily check out. Ultimately, companies with outdated e-commerce platforms risk losing customers if they lack a well-developed User Interface (UI).
A sleek, well-designed and easy-to-navigate interface plays a significant role in the viability of a site, and directly relates to the number of sales. Ensuring that a website has intuitive controls, an organized catalog, easy check out processes, and editable shopping carts contributes to positive User Experiences (UX). Studies have shown that delivering a favorable UX influences customer loyalty, evokes pleasant customer attitudes, and will have measurable results by driving conversions up.Read More
It is no secret that in a modern world where many people have the option of shopping from the comfort of their homes that having a high-quality e-commerce platform can help a business stand out from the crowd and increase revenue. Once a company decides to establish an e-commerce platform, they must face an important decision: will the platform be an off-the-shelf solution or one that is custom - built?Read More