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Technology has been a long-standing partner of the real estate industry. Brokers and other industry professionals are always searching for cutting-edge digital marketing tools that will help them capture the attention of prospective buyers and sellers and stand out in a sea of competition.
In today’s digital age, mobile apps have become commonplace and are used in almost every area of daily life. Mobile app development has helped almost every industry advance to the next level, and real estate is no exception. Real estate mobile apps make finding the right home – which is typically very time-consuming and stressful, much easier, faster, and more manageable for buyers, sellers, and real estate professionals.
Real estate mobile apps help agents and brokerages gain visibility and become more accessible to buyers and sellers. Offering a mobile app enables real estate industry professionals to expand their target markets, create a more prominent digital presence, and establish their brand.
The key to launching a successful real estate mobile app is to partner with an experienced mobile app developer who can create a mobile application that is user- friendly, secure, provides superior functionality, and includes customizable features and integrations. A robust real estate mobile app is one that users will keep returning to throughout their home search because they find it to be a valuable resource.
The real estate mobile app is a mobile-friendly extension of a brokerage’s website. The app allows realtors to market any listing on the multiple listing service (MLS), providing convenient access to everything on the market for buyers to browse without having to leave to search anywhere else. Here’s a snapshot of its key features and how it can benefit those who use it, regardless of their role in the sales process.
Convenience for buyers - The real estate mobile app allows users to easily browse current listing information and narrow their search using parameters that include price range, community, age of home, or number of bedrooms. Buyers can also access maps and driving directions, view photos, take virtual tours, save their favorite listings, or request an in-person showing. They may also opt-in for text alerts to be the first to know about properties that are new to the market, price reductions, open house event information, and more. Real estate mobile apps help buyers weed out homes that aren’t suitable faster by providing extensive property information and visual media.
Property profiles contain detailed information, maps, photos, and virtual tours that are all available in one place for easy access and to assist buyers in their search. Detailed information includes property ownership history and a plotted map or blueprint of the property. It also shares in-depth and relevant community information, such as crime rates, schools, hospitals, and infrastructure.
Streamlining the sales process - Real estate apps facilitate direct communication between buyers and agents. Features like the property profile and the virtual tour enhance the user experience, result in shorter in-person showings, and help buyers make quicker decisions.
Additionally, real estate mobile apps support secure document and file sharing. The latest innovations include electronic signing, which provides a competitive advantage when submitting a buyer’s offer by a deadline is critical.
Powerful marketing tool - Real estate professionals enjoy greater online visibility, increased market reach, engagement, and lead generation when employing a real estate mobile app. The app enables them to access contact information, user demographics, and details about the user’s search from data collected through their activity and information prospective buyers provide when they register and create a profile. The real estate mobile app also captures drive-by interest via signage placed in the yards of homes that are for sale. These signs direct passers-by to download the app for more info and to schedule in-person viewings. The app also helps agents track buyers and manage leads throughout the sales process.
Increase sales and retain buyer and seller loyalty. When an app is easy and convenient to use and allows users to customize searches and save their favorite properties, they are more likely to come back and use it frequently.
The real estate mobile app utilizes the latest technology to support the noteworthy features that make it so versatile and user-friendly.
IDX integration means users won’t ever need to leave your app to learn more about a property on the market. The real estate mobile app can be programmed to import listing information from MLS databases to display on your personalized app and will update in real time. This can be achieved by partnering with a skilled software developer who can program full Internet Data Exchange (IDX) integration. An experienced development team can integrate popular MLS real estate apps, such as Stellar MLS, with components such as sourced listing information, property displays on interactive maps, and comparative market analysis. IDX integration facilitates user-friendly map searches and provides active and sold listing history, access to comparable listings, mortgage calculators, and more.
IDX software also assists brokers and agents by enabling lead generation with email alerts, lead capture forms, registration prompts, and search engine optimization features. It complies with the National Association of Realtors (NAR) rules and regulations. When a real estate website or mobile app integrates with IDX, it establishes a solid property search function and improves the site’s authority.
A user-friendly interface encourages users to download the app and use it frequently. This essential feature ensures users will register, create a profile by entering their information, identify as a buyer, seller, or renter, and choose their search criteria. This collected user data allows realtors to learn what types of homes buyers are looking for, the features they want, and their demographics. This information assists property professionals in targeting interested customers with personalized messaging and information that would be valuable in their search.
Advanced search options that include filters and categories are integral to the user experience. Filters include budget selection, type of home, square feet, property type, and room specifications. Additionally, users can search by map area.
Interactive map integration is a key component of real estate mobile app development. It can be achieved by integrating GPS and location data and applications such as Google Maps to provide clear property and community insights. Map technology allows users to learn where properties are located. It provides directions, area information, and statistics, which may include flood risk data, crime rates, average area income, distance from schools and area shopping, and more. Users can also preview the surrounding geographical area using this feature to familiarize themselves with the locality before attending an open house event or scheduling a showing.
Features such as user location, push notifications, and personalized SMS allow real estate companies to reach broader audiences and effectively target specific prospects with personalized messaging.
Analytics provide valuable information based on user behavior and let you know how your app is performing. Track user activity and learn how much time a user has spent on a specific page to better determine their interests and what they are searching for. To maximize the data collected, agents can segment the users based on their in-app behavior and add them to marketing campaigns.
Partner with a skilled mobile app developer who can engineer an exceptional app from scratch or expertly overhaul your current mobile application with customizable features, integrations, and modifications to create a full-scope real estate marketplace. Experienced digital transformation experts can enhance your existing mobile application’s appearance, functionality, and responsiveness. Drive sales, generate more leads, provide an enhanced user experience, and stay ahead of your competition by employing a multi-faceted real estate mobile app.
Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.
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