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Three Tips for Your Real Estate Web Portal

By: Paul Bracht


If you run a real estate business and want to get the most from your effort and dedication, you already understand the importance of having a quality website. Some real estate service providers, though, don't know how to create a website that grabs attention and compels people to take action.

Having a website is not enough if you want to make your real estate business stand above the rest. To reach that goal, you need a website that has all the latest features and technology. You are about to discover the top benefits of having a quality website and the steps you can take to improve your website.

Why Having a Website Matters

The internet is spreading faster than anyone once thought possible. People in all corners of the globe now use the internet for business, shopping, entertainment and more. The widespread use of the internet means that most people use the web when looking for real estate listings.

You will quickly fall behind if you don't have a quality site, but the right website even saves you time by answering many of your customers' questions before they pick up the phone to call you. Another benefit of having an effective website is that it makes you look professional. A professional image inspires trust and makes people much more likely to move forward and buy the home, and your bottom line will enjoy the rewards.

Use MLS Software

Having a website is a powerful step in the right direction, but you also need access to a multiple server listing. MLS integration lets your clients view all listings for the area they are searching, and this feature is vital if you want to keep them on your website for as long as possible.

Many real estate websites already let their clients view countless listings in their area. People are getting used to having all the information they want in one place, so they will leave any website that falls short of their expectations. Using MLS software on your website prevents that problem and keeps people focused on your brand. They see all the listings they need next to your logo and brand information, keeping you at the front of their minds each step of the way.

Focus on User Experience

Focus on User Experience

In addition to having a website with MLS integration, your site also needs to focus on the user experience. The user experience refers to everything your users experience from the time they arrive on your website to when they leave. People expect these factors when browsing any website:

Fast loading times mean that your users only have to wait for a second or two for your pages to load after clicking a link. Increase your loading speed by upgrading your hosting package. You can also reduce the number of videos and photographs on your page, and your content will load a lot faster.

Easy navigation is another factor worth keeping in mind. When people go to your website, they want to find the information they need without too much stress. Link to all your important pages from your homepage.

Also, have a button on all pages that takes your web visitors back to your home page in case they want to start their search from the beginning. High-quality photographs give your visitors a look at the homes in which they are interested, and they will be much more willing to call you for more information if they like what they see.

Having a mobile-friendly design is another critical part of creating a positive user experience. More people than ever go online from their phones and other portable devices. Standard websites make it hard for mobile users to access and view content. A mobile-friendly website converts your content into a format that works well on portable devices, and your web visitors will thank you.

Market Your Way to the Top

Having a website with MLS software and a high-quality user experience is a great place to start. When you want to take your real estate company to a whole new level, you must also market your website to get it in front of the right people.

You can use Google pay-per-click, Facebook marketing and a variety of other platforms to get your content to people who want to see it. Search engine optimization is another excellent way to get in front of possible buyers who are looking for the listings on your website.

Pay-per-click ads let you bid on keywords people use when looking for real estate listings in your area. If you are the highest bidder, your ad shows up at the top of the page. Choosing the right keywords to target and selecting a budget are the key to a successful pay-per-click plan. You can also choose to show your ads to people in certain locations.

Facebook and other social media platforms give you a lot of options when it comes to advertising your real estate website. You first create a listing and give a short description of your content. The next step is to choose the people to whom you want to market your advertisement, and you pick them based on their location, spending habits, background and more.

Final Thoughts

Final Thoughts

The right website does wonders when it comes to attracting real estate clients and growing your business. Your website plays a central role in the future success and profitability you can expect, so make sure you do it right the first time. Use MLS integration and create an easy-to-use interface to begin. Complete the process by marketing your content to the people who want to see it the most, and the results will put a smile on your face.

If you don't get the results you want right away, you go back and change one or two things at a time to see if the outcome improves. Creating a winning website is a process that takes time and effort. The rewards are worth it if you stick to your plan and keep moving forward, and you will be stunned by what your real estate website can achieve in the long run.

For more information, visit our MLS page.


Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu's expertise spans across the entire IT spectrum.

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