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The real estate industry has undergone significant transformation over the last few years as it has had to adopt new marketing techniques in response to the limitations placed by the Covid-19 pandemic on the traditional marketing practices it had been employing for decades.
Virtual marketing technologies were starting to gain traction in the real estate industry when the pandemic hit. Immediately, challenges arose that could potentially bring the real estate market to a grinding halt. Homeowners who had been trying to sell their homes no longer wanted to have potential buyers entering to view them while much of the country was under lockdown. Realtors had to find a way to make their clients’ homes stand out among others listed for sale while still providing prospective buyers with a look inside the homes they were interested in purchasing.
The pandemic prompted the full adoption of virtual tour software solutions as businesses shifted to remote work. Virtual tours offered the solution that home sellers needed to avoid opening their homes for in-person showings during the pandemic’s height. Virtual tour technology allowed them to remain competitive among other sellers who immediately began employing the solution out of necessity. Virtual tour technology also assisted prospective buyers with viewing homes and making timely purchasing decisions. This innovative technology has since transformed the industry, as it helped propel the housing market forward during a very unstable period.
Today, virtual tour software is a staple in the digital marketing arsenal of every selling agent; it has become completely mainstream.
In addition to its widespread use in the real estate industry, virtual tour software has become increasingly popular as a marketing tool for almost any business wanting to showcase its products, services, or property, such as resorts, hotels, architects, interior designers, photographers, art galleries, as well as furniture galleries and car dealerships.
In real estate, virtual tour software offers multiple benefits for buyers and sellers. Virtual tour software allows the home seller to present an immersive look into their home and property, complete with 360-degree panoramic views and transitions. It enables the use of virtual visualizations to accurately represent their home for interested buyers to virtually “walk through” at their leisure - no appointment necessary. It affords sellers the convenience of not always having their house “show-ready,” making it a little easier to manage the marketing aspect of selling their home.
This technology also expands the buyer pool, enabling prospective buyers to view homes from far distances. Additionally, sellers can enjoy the added safety and security of having fewer people tour their homes during flu season.
Having this technology available at the click of a mouse also helps buyers quickly determine if a home is right for them, saving them time in their search and making the virtual tour an effective tool for narrowing down the in-person showings to only serious buyers.
A fundamental element of virtual tour software is how it supports the creation of 360-degree panoramas and videos. There are different types of virtual tour software to choose from depending on the special effects desired:
360-degree virtual tour software offers a full view of the surrounding area.
Panoramic view virtual tour software allows directional movement – up and down and side to side.
3D virtual tour software creates 3D imagery, which offers a greater perspective.
Virtual tour software includes a myriad of features:
A customizable user interface
Interactive floor plans and maps that can integrate GPS and location data using Google Maps.
Hotspot buttons allow the user to move between spaces in the panorama or virtual space, a feature that creates a more engaging and interactive user experience.
Auto-scaling ensures optimization on different devices for easy viewing.
Share or embed virtual tours featuring company branding/logos.
Can be viewed on desktop or mobile devices.
Can be published anywhere – websites, social media
Stunning photographs, HD videos, and immersive virtual tours can make the difference between closing a deal with a prospective buyer now and enduring an unforeseeable amount of time spent on the market. Virtual tour software helps sellers reach a larger target market, capturing those located far beyond the boundaries of their local area.
Virtual tour software enables home buyers to make informed purchasing decisions faster than before by providing them with a great deal of information from their virtual tour experience, thus increasing a realtor’s sales potential.
Experienced software developers can take on the complexities of incorporating these features into your virtual tour software using third-party tool integrations to create a customized product that will optimize user engagement. 3D data visualization platforms can be designed to provide a clear perspective and understanding of large data sets with one glance. Virtual tour software solutions can incorporate 3D modeling and system integration to build spatially aware, cloud-based, and cross-platform applications. A reliable software development team can help you engineer a new solution or revamp your current software with custom integrations to generate a remarkably immersive and captivating cinematic experience.
Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.
Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu's expertise spans across the entire IT spectrum.
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