With the holiday season in full swing, the e-commerce market is once again saturated with eager consumers. Digital savvy shoppers are continuing to spend more and more money through online channels. Retailers can suffer greatly if visitors cannot navigate a site, find specific items or easily check out. Ultimately, companies with outdated e-commerce platforms risk losing customers if they lack a well-developed User Interface (UI).
A sleek, well-designed and easy-to-navigate interface plays a significant role in the viability of a site, and directly relates to the number of sales. Ensuring that a website has intuitive controls, an organized catalog, easy check out processes, and editable shopping carts contributes to positive User Experiences (UX). Studies have shown that delivering a favorable UX influences customer loyalty, evokes pleasant customer attitudes, and will have measurable results by driving conversions up.
Retailers have realized the importance of an effective online channel strategy and have made investments into creating a first-rate e-commerce platform. Yet, once the site is launched, businesses overlook the fact that updates will need to be made to continuously meet evolving industry standards. Very quickly, companies can become outdated if the site is not properly maintained or kept up with contemporary trends.
To dramatically improve the user experience of an e-commerce site implementing advanced search and filter functions, optimizing the site for mobile, plus streamlining check out processes will be key. To ensure these features are implemented properly, hiring software developers with retail technology expertise is imperative.
For a full list of UI solutions to increase the UX of your e-commerce platform, visit Chetu.
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Chetu’s Retail team implements solutions for the Retail industry. Chetu differentiates itself in providing industry specific expertise combined with its low cost, high productivity model. You can find more information about the portfolio of our Retail experience at: https://www.chetu.com/retail.php
Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu’s expertise spans across the entire IT spectrum.
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