With the holiday season in full swing, the e-commerce market is once again saturated with eager consumers. Digital savvy shoppers are continuing to spend more and more money through online channels. Retailers can suffer greatly if visitors cannot navigate a site, find specific items or easily check out. Ultimately, companies with outdated e-commerce platforms risk losing customers if they lack a well-developed User Interface (UI).
A sleek, well-designed and easy-to-navigate interface plays a significant role in the viability of a site, and directly relates to the number of sales. Ensuring that a website has intuitive controls, an organized catalog, easy check out processes, and editable shopping carts contributes to positive User Experiences (UX). Studies have shown that delivering a favorable UX influences customer loyalty, evokes pleasant customer attitudes, and will have measurable results by driving conversions up.
Retailers have realized the importance of an effective online channel strategy and have made investments into creating a first-rate e-commerce platform. Yet, once the site is launched, businesses overlook the fact that updates will need to be made to continuously meet evolving industry standards. Very quickly, companies can become outdated if the site is not properly maintained or kept up with contemporary trends.
To dramatically improve the user experience of an e-commerce site implementing advanced search and filter functions, optimizing the site for mobile, plus streamlining check out processes will be key. To ensure these features are implemented properly, hiring software developers with retail technology expertise is imperative.
For a full list of UI solutions to increase the UX of your e-commerce platform, visit Chetu.
Chetu does not affect the opinion of this article. Any mention of a specific software, company or individual does not constitute an endorsement from either party unless otherwise specified. This blog should not be construed as legal advice.