To create an ecommerce website you must first have a marketable product or service and decide on appropriate pricing after doing competitive market analysis. Before choosing an ecommerce platform, ensure you have a web hosting service or the ecommerce platform you choose has web hosting. If selling a product, calculate the appropriate shipping costs and whether or not free shipping fits into your budget. Brainstorm your branding strategy and choose an ecommerce platform that best fits your business type. Finally, sign up and build your website by choosing a theme, adding content, images, sales deals, a contact page and more. Depending on the ecommerce platform you choose, you may need to sign up for a payment gateway so you can get paid. Lastly, install a SSL certificate to keep your customers information safe from hackers.
Here are our main talking points, if you want to jump ahead.
In 2013, 8% of all transactions took place online and it is projected that by 2019, 16%. Brick and mortar retailers are discovering the benefits of transitioning to an omnichannel strategy, adding to the already increasing supply of online retailers in B2B and B2C markets alike.
The world is changing with big data, IoT and fully integrated ecommerce platforms which have led retailers to face new challenges in price pressure and increasing customer service demands. Customers expect their products at lower rates and faster, from check out to delivery. To dive further into the supply chain, businesses are even changing their supply management strategies revolutionizing how customers receive their products/services and keeping all involved, from retailer to distributor, on their toes.
Whether you are looking to revamp your current internet marketplace, in search of B2B e-commerce opportunities, or operating out of the trunk of your car, Magento and Shopify are there to help.
Putting the success of your growing business in the hands of a stranger can be daunting, especially when your company requires a trustworthy e-commerce platform to take it in a new direction.
Although neither e-commerce platform is single-faceted and both leverage an extensive user toolbox, it's important to understand which environments their tools thrive in and in which environments they may fail, so that the new direction you take is the right one.
Magento eCommerce Websites are a Convenient and Flexible Solution for Increasing Demands in B2B Ecommerce
Magento: The B2B Superpower!
Boasting the title, World's #1 Commerce Platform, Magento filtrates grossly $100 billion in merchant sales every year, houses 150,000 developers, and incubates 250,000+ merchants. Launched in March 2008, Magento is a feature-rich open source e-commerce software solution that offers merchants the flexibility of having total control over content planning of their online store. Magento prides itself in its flexibility, its capacity to stay ahead of the game by anticipating the ever-changing needs of big business, and designing unique solutions to outfit merchants across the spectrum.
Owned by eBay, Magento was birthed by professionals with a deep understanding of ecommerce and how retailers profit from using ecommerce platforms. The marketing capabilities of the platform are rich and boundless with customer segmentation and personalization, instant purchase capabilities, visual merchandising, responsive design themes and more.
Shopify Ecommerce Development Simplifies What it Means to Run an Online Store
Shopify: For the Everyday User!
Shopify is all about mobility—on the go, online, via social media, at the counter of a mom and pop storefront, it doesn't matter because Shopify operates with the same efficiency regardless your location. Shopify is a chameleon of sorts, able to shred its skin for the newest operating systems and buying patterns. In 2006, Shopify operated out of a coffee shop with a team of 5. As of this year, they operate with a team of 2,000 employees in 5 North American-based offices. This user-friendly platform powers 500,000 businesses, handles 1,000,000+ active users, and has handled over $40B+ in sales.
Shopify has integrated payment gateways and security in the backend code that you can set up in your store for a safe and simplified payment process. It also includes a shipping platform to easier print and label for shipment. These included features help businesses speed up the supply chain process to save customers time.
Ask These Questions to Qualify if the Platform is Right for You
Who Are You?
Are you a massive retail corporation? Are you mid-sized? Are you a start-up?
When searching for an e-commerce platform it's best to consider what kind of users the providers are currently servicing. Shopify and Magento both have big names under their belt. Magento services brands we all recognize, Olympus, Vizio, Nike, Christian Louboutin, Ford, and while Shopify campaigns to the everyday user. Though Shopify targets the everyday user more so than Magento, they have nothing to be modest about. They have a track record of providing merchant solutions for brands like Budweiser, Penguin Books, Tesla, and Redbull.
The difference: ease of use.
Unless you want to hire a Magento developer to take care of everything, you'd have to instrument Magento's templates by yourself, and testimonials report that the self-implementation process takes time and can be tricky.
That said, there's a reason Magento powers 28% of internet marketplaces, and rules over 16% of the top one million websites. Shopify cannot compete with these numbers, powering only 4% of internet marketplaces.
So, if you're a bullish enterprise perhaps steer your attention toward Magento, who clearly demonstrates their capacity to facilitate large-scale interface migration to meet the demands of big name customers.
Shopify offers similar templates, but they're more user-friendly and customer support is readily available for assistance. In fact, there is no user-installation required; everything from security and speed to hosting and SEO optimization is taken care of by Shopify developers. The process is totally hands-off, and it won't cost you a fortune.
Shopify has its own coding language named Liquid. Customization of your store is not possible unless you understand Liquid. However, Shopify has an extensive application store that has solutions to most challenges faced when running a Shopify online store.
How Much Are You Willing To Pay?
Familiarize yourself with the pricing option:
Community Edition: FREE
Enterprise Edition: license fees start at $18,000/yr., scaled to a revenue mode
(higher the revenue, higher the costs)
Basic Shopify: $29/month
Advanced Shopify: $299/month
WHAT ARE YOUR MUST-HAVES?
What's most important to you?
In terms of aesthetics, Magento and Shopify both provide users with sleek, attractive templates. It's on the nitty gritty details where they begin to diverge. You've got to decide where your priorities lie and what kind of interface your business requires:
Is Cost What Matters? Although Magento's Community Edition is free, you'll be working alone to implement the tools they provide. Basic Shopify is affordable, and because they offer 24/7 technical support you can avoid getting your hands dirty.
Are You Looking For Ease Of Use? Go Shopify. Shopify is the best option if you're seeking an e-commerce platform for a mid-sized or small business, or if you're a big business and you really don't feel like dishing out the $18,000/year for Magento Enterprise Edition. Even Shopify's most expensive option, at $299/month, only sets you back about $3,600/year.
If you represent a giant corporation and you're not concerned with saving few thousand dollars, choose Magento. Magento's Enterprise Edition has a fairly seamless track record, and if you can afford it, they are the best e-commerce platform available to-date.
How to Customize: Chetu Experts Provide Ecommerce Development Services for Businesses of All Types
The migration can be overwhelming, and businesses of all sizes are well-served seeking retail software development services to totally customize their e-commerce store front. These custom solutions operate cohesively with popular platforms such as Shopify and Magento. Here are some customizations your marketplace shouldn't go without:
Web and theme design
Shopping carts and hosted checkout solutions
Custom integrations to 3rd party CRMs, ERPs, accounting, marketing automation, inventory management, and CMS.
Security encryptions, firewall protections, and tokenized data
Program reoccurring or subscription billing and card-on-file platforms
Custom extensions for your site
Customization will improve customer experience significantly, ultimately increasing site-traffic, whether you decide to go with Magento or Shopify.
As Magento Business Solution partners, we have the certifications for a successful implementation, migration, integration and customization of Magento ecommerce solutions. Chetu is also a Shopify partner and have the experience to help you in a one-stop-shop development process. Tell us your specific requirements, and our team will work closely with yours to ensure all your needs are met. We have extensive experience in other verticals as well, with POS's, ERP's, CRM's to integrate any of your third-party apps that will allow your business to evolve alongside the ever-changing consumer market, so neither you nor your online storefront gets left behind.
Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.
Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu's expertise spans across the entire IT spectrum.
- See more at: www.chetu.com/blogs