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Shopify Custom Checkout App Development: Optimizing the Checkout Process

Dave WoodBy: Dave Wood

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There are several reasons that consumers might abandon shopping carts on an e-commerce website. Some carts represent shoppers who were not planning to make a purchase but were surfing the site. Others may result from comparison shopping, and the consumer found a better deal on a competing website. However, many abandoned carts represent shoppers who changed their minds about purchasing at the last minute and exited before finishing the checkout process.

Quick fact: Approximately 60% of carts are abandoned during the checkout phase, and e-commerce with a high rate of 86% checkout optimization plays an essential role in an online business's overall success.

Thousands of online stores use Shopify as the framework for their web pages. While the platform allows for a great deal of front-end customization, the checkout process follows a standardized format. Most businesses will want a custom checkout page to increase the conversion rate and minimize the number of abandoned carts. A well-designed app can streamline the checkout process as well as include features that increase consumer confidence.

Shopify Custom Checkout Goals

Many websites use the standard Shopify checkout page without any changes. This page leads the consumer through the process of inputting billing and payment information. When the consumer finalizes the sale, the site responds with a "Thank You" page.

However, checking out is a process where a consumer is most likely to back out of the transaction. People are cautious about their financial information and mindful of their time. If any part of the checkout process becomes unclear or unwieldy, they will exit the page.

For custom checkout developers, there are two primary goals. First, they want to simplify the process so that it takes less time. Second, they want the site to give clear cues that everything is progressing as it should.

Customized Checkout App Features

Suggested Address

Suggested Address

Autofill technology makes the first steps of the checkout process faster. Google Maps Suggestion tools will fill out the shipping and billing addresses as the consumer types.

Integrating Additional Payment Methods

Integrating Additional Payment Methods

Offering several payment options makes it easier for consumers to make purchases. Integrating the checkout page with a payment processor like Stripe will allow for a Shopify secure checkout with major credit cards, bank debit cards, and digital wallets.

Increase Confidence with Visual Badges

Increase Confidence with Visual Badges

Incorporating digital trust badges helps consumers feel more confident about the purchase process. The site can share information about encryption, other security measures, and merchant guarantees through these visual tokens.

Optimized UI

Time is precious to consumers. If they feel that the checkout process is taking too long, they will walk away. Adding a progress bar will encourage a complete transaction by giving the consumer a sense of where they are in the process.

Clear Discount Information

Highlighting discounts during checkout is another way to encourage conversion. When consumers see that they can benefit from special offers, they will be more likely to purchase now rather than miss out in the future.

The Development Process

Creating a custom Shopify checkout app has some challenges. The business is not using the standard Shopify page, but it does not want to give the consumer a sense of anything unusual. There must be a smooth transition to the custom page and a simple process.

Accessing the Shopify Checkout API

Accessing the Shopify Checkout API

For a streamlined transaction, information must travel between the custom checkout app and Shopify. The development team makes this connection through the Shopify checkout API. Cart data transfers to the app, and checkout information travels through the API and back to Shopify as needed.

Incorporating the Payment Gateway

The payment gateway is another critical connection. The development team will connect to a payment platform such as Stripe directly from the app. This arrangement shortens the processing time.

Payment Response and Thank You Pages

When creating custom app, it is always necessary to remember the user. Human shoppers need reassurance that computers do not. The checkout app posts a response from the payment gateway to indicate a successful financial transaction to keep a user engaged. It will also send this information to the merchant to keep as a digital record.

At the end of the entire process, the app displays a Thank You notice that lets the user know that the sale is complete. Sharing these progress reports instills confidence in the checkout process.

Benefits of a Custom Checkout App

Many merchants will benefit from a custom checkout app. It offers the flexibility they need as they experiment with new products and business models.

More comprehensive Array of Payment Gateways

Whether it is Stripe or another payment service, merchants want to work with a payment provider they trust. Custom development allows the checkout app to integrate with a merchant's preferred provider. New businesses will have the option of linking to a new gateway as they look for the right fit.

Shipping Platform Integrations

A business's shipping partner may change as it grows or carries new products. An experienced development team will configure the software to share address information with the shipping provider automatically.

Upsells and Other Modifications

A smooth checkout process may put shoppers into a buying mood. With a custom checkout page, the merchant can display popular products that a shopper can add to the order without re-entering information. Such impulse buys enhance the profitability of each order without inconveniencing the shopper.

Increased Conversion Rate

Every minor bump during checkout increases the chance that the user will step away due to frustration or a lack of time. A custom checkout page combines a Shopify secure checkout with an optimized process. The app's user-friendly structure leads the shopper from start to finish. By smoothing out the bumps, the merchant will see an increased conversion rate.

A Reliable Partner for All Things Shopify

The Shopify development team at Chetu can create custom solutions that will benefit Shopify merchants. We offer clients custom front-end services for a unique, branded look. Our team can also work with the back-end by creating seamless integrations and a custom checkout page. By partnering with Chetu, SaaS and PaaS providers can offer their e-commerce clients checkout solutions that will increase the conversion rate of Shopify stores.

Disclaimer:

Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu's expertise spans across the entire IT spectrum.

- See more at: www.chetu.com/blogs

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