TOP 4 RETAIL POS VS ECOMM SHOPPING CART STRATEGIES AND WHY?

1. SELECTION: Merchandise Displays vs. Quick Keys and/or Product Lookup

E-commerce stores require PIM software to enable category and feature filters for product lookup. Customers use quick keys in order to locate products and add to the e-commerce shopping carts to check out. A physical store needs a barcode POS system where the goods are pulled from a customer-facing display and physically scanned for the payment process to ensue. Whether it's a swipe, tap or PIN, retail POS systems support the customer service experience that customers expect in stores.

2. MARKETING: Coupon-Clipping vs. Cart-Based Discounts

In-store POS software can be programmed to generate coupons and discounted receipts for customers. For the customer to be able to take advantage of the patron incentive they must remember the date and time of the offer or the actual coupon for their next visit. Only dedicated coupon shoppers ever remember to take advantage of those offers. Online shoppers, however, enjoy the automation of marketing populations built into the loyalty apps integration of eCOMM checkout shopping carts. Emails and targeted marketing can be generated to offer recommendations to customers based on their search and shopping habits. This contributes to customers' impulse purchases, where items purchased are not "needs" but "wants". This program can also show customers bundles that previous buyers have purchased. For example, a customer might purchase a laptop computer, and the bundle suggestion might include a mouse, messenger bag, and an SD card reader.

3. PAYMENT: POS Registers vs. User Accounts and Permissions

Online payment software provides e-commerce retail shoppers with a front-facing e-commerce checkout cart to pay for merchandise online. E-commerce platforms are custom-designed and unique to each business with UI/UX incorporated into its design for ease. In-store POS systems use payment methods such as cash, credit, check, or tap and pay, while custom POS system development is known for a line of credit processing and micro-loan services. POS payment processing software solidifies the in-store experience while online web purchases expedite the payment process for customers.

4. DELIVERY: Instant gratification vs. 3rd Party Shipping

The traditional in-store experience has had no other option than to divvy up the market space to e-commerce shoppers. Always being regarded as a luxury experience, partaking in an in-store shopping experience demands more time, energy, and money. E-commerce mobile apps and web-based portal shopping give the consumer back all three. Third-party software shipping integration enables front door delivery sometimes at no cost! Gift-giving becomes a simpler task. Online POS systems generate customer receipts via email. Software programming also provides an automatic email when items ship. The retail companies simply input shipped items into their systems, and the integrated shipping solution will let customers know when their items have arrived. Talk to a programmer about adding permissions for shipping and freight companies who want to send alerts to customers. Permissions could be used for text alerts, email alerts, and even to sign up with a specific type of email program. The company might also want to add sharing buttons to the products so that they can be easily posted on social media.