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TOP 4 RETAIL POS VS ECOMM SHOPPING CART STRATEGIES AND WHY?

Prem KhatriBy: Prem Khatri

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What is a POS System?

Brick and mortar retail businesses sell products to customers face-to-face with instant transactional "reward". Customized software found in brick and mortar POS systems will give end users a streamlined process for retail sales while fulfilling the shopping experience. Businesses continue developing and implementing POS software systems while e-commerce platforms increasingly take shares of the market. A point of sale platform can serve any size business for any product lineup. However, there is a difference between retail POS software used for brick and mortar environments and the checkout process of eCOMM shopping carts.

Retail POS vs eCOMM

1. SELECTION: Merchandise Displays vs. Quick Keys and/or Product Lookup

E-commerce stores require PIM software to enable category and feature filters for product lookup. Customers use quick keys in order to locate products and add to the e-commerce shopping carts to check out. A physical store needs a barcode POS system where the goods are pulled from a customer-facing display and physically scanned for the payment process to ensue. Whether it's a swipe, tap or PIN, retail POS systems support the customer service experience that customers expect in stores.

2. MARKETING: Coupon-Clipping vs. Cart-Based Discounts

In-store POS software can be programmed to generate coupons and discounted receipts for customers. For the customer to be able to take advantage of the patron incentive they must remember the date and time of the offer or the actual coupon for their next visit. Only dedicated coupon shoppers ever remember to take advantage of those offers. Online shoppers, however, enjoy the automation of marketing populations built into the loyalty apps integration of eCOMM checkout shopping carts. Emails and targeted marketing can be generated to offer recommendations to customers based on their search and shopping habits. This contributes to customers' impulse purchases, where items purchased are not "needs" but "wants". This program can also show customers bundles that previous buyers have purchased. For example, a customer might purchase a laptop computer, and the bundle suggestion might include a mouse, messenger bag, and an SD card reader.

3. PAYMENT: POS Registers vs. User Accounts and Permissions

Online payment software provides e-commerce retail shoppers with a front-facing e-commerce checkout cart to pay for merchandise online. E-commerce platforms are custom-designed and unique to each business with UI/UX incorporated into its design for ease. In-store POS systems use payment methods such as cash, credit, check, or tap and pay, while custom POS system development is known for a line of credit processing and micro-loan services. POS payment processing software solidifies the in-store experience while online web purchases expedite the payment process for customers.

4. DELIVERY: Instant gratification vs. 3rd Party Shipping

The traditional in-store experience has had no other option than to divvy up the market space to e-commerce shoppers. Always being regarded as a luxury experience, partaking in an in-store shopping experience demands more time, energy, and money. E-commerce mobile apps and web-based portal shopping give the consumer back all three. Third-party software shipping integration enables front door delivery sometimes at no cost! Gift-giving becomes a simpler task. Online POS systems generate customer receipts via email. Software programming also provides an automatic email when items ship. The retail companies simply input shipped items into their systems, and the integrated shipping solution will let customers know when their items have arrived. Talk to a programmer about adding permissions for shipping and freight companies who want to send alerts to customers. Permissions could be used for text alerts, email alerts, and even to sign up with a specific type of email program. The company might also want to add sharing buttons to the products so that they can be easily posted on social media.

Conclusion

Some companies can implement both, POS systems and eCOMM shopping solutions for internet check out. However, there are lucrative companies that only exist on the web, and having a dynamic e-commerce solution is the foundation of their existence online. There are additional factors that contribute to the argument of retail POS systems vs. e-commerce such as the marketing behind the retailer using social media and e-commerce.

Having an end-to-end payment software solution that will serve retailers' checkout needs, regardless of whether it is in-store or online, is important. End-to-end development using the latest technologies will ensure the business can manage inventory, process checkouts, apply discounts and supple quality goods, both online and in-store. Retailers also have the option of modifying POS systems and e-commerce websites to address any challenges they are facing to better serve customers.

Disclaimer:

Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu's expertise spans across the entire IT spectrum.

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