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5 Things to Consider (BEFORE) Developing a Successful Mobile App

By: Prem Khatri

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How to develop a mobile app?

When developing your mobile application it is important to have clear description of the application idea and an understanding of who your targeted audience is. This will require you to do some market research to determine things like what operating system is most commonly used by your targeted audience.

Once you have clearly written down the requirements, you can create a screen-by-screen layout design. After you have an objective, select your platform, and develop a screen mock up/ wireframe, it is time to enlist a trusted developer to transition your concept to code!

Here's where we're going if you want to jump ahead:

The current mobile application market is saturated by a variety of devices, operating systems, and users – a challenging set of conditions for mobile development. The current climate complicates development strategy.

It requires more forethought than simply being aware of native platforms or the pros and cons of cross-platform mobile application development. Those looking to develop a successful mobile application should heed the following advice:

Identify a Target Audience for Your Custom Mobile App

Before any development begins, it is important to identify who you are trying to reach and the overall objective of your app. Mobile operating systems like Windows, Android, and iOS vary in popularity from region to region, so it is key to keep this in mind as you begin your search for your ideal platform for mobile app development.

For instance, in 2016 Android Authority stated "iOS users on average spend nearly 2.5 times more on in-app purchases than Android users." This information is critical for any company that is looking to maximize their ROI when developing mobile apps because it will help them decide if they want to market to a target audience that is more inclined to buy their app (iOS users) or one that prefers free apps (Android users).

Make it User-friendly

Consider including features that give apps a native appearance and functionality. Native apps typically perform better since they integrate more uniformly with the devices that support them.

This not only helps drive a positive user experience but will also give your app a higher ranking in any app store. The downside to developing mobile applications natively is the diverse skillsets needed, cost and time it takes to develop stand-alone apps for each OS.

Multiple sign in design layouts for mobile application

Consider Cross-Platform Development

Developers often use cross-platform tools like Xamarin or PhoneGap for mobile development because it allows them to create one application that can run on multiple operating systems, and can access most of the native device's functions.

This saves businesses a lot of time and cuts down on costs since they only have to use one programming language to create multiple apps. Some drawbacks to this method of multi-platform mobile app development include lack of functionality and features compared to true native apps.

Know Which Devices Will Support Your Mobile App

When developing a mobile app, it is not only imperative to know what platforms you want your app to run on, but it is also essential to keep in mind the specific devices that are supported by these platforms.

For example, despite them being the two main operating systems dominating the market, Android supported devices significantly outnumber iOS supported devices. Depending on your app, you will need to make modifications in order for it to function properly on different devices.

Mobile operating system logos

Ensure Your Mobile App Adheres to App Store Guidelines

Every app store has guidelines that applications must abide by in order to be listed in their marketplace. An app that has issues loading or steals user data will not be accepted. Additionally, users have certain expectations when it comes to apps; they demand apps that are easily downloaded, work properly and offer a seamless User Experiences (UX).

An app that is faulty or that is found to be in violation of the UX guidelines will not rank well and may be removed entirely from the marketplace.

As mobile applications become more prevalent in society, companies face a difficult time making their apps stand out in app stores. Understanding these key features of mobile app development before starting your project will not only help you choose the right platform for mobile app development but also stay on budget and ensure maximum exposure for your app.

Chetu develops scalable, enterprise-class mobile apps for iOS, Android, Windows that take full advantage of native features. For our cross-platform and hybrid apps, we leverage tools like Xamarin, Ionic, and Adobe PhoneGap that help us ensure a consistent functionality and look across platforms.

We assign a team of programmers from a deep talent pool of industry-specific technology experts to provide a custom app development experience with your organization's most pressing needs in mind.


Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu's expertise spans across the entire IT spectrum.

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