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Retail

PrestaShop Versus Magento | Choosing the E-Commerce Framework that Best Showcases Your Business

Written by Pravin Basnyet Posted April 13, 2018

PrestaShop and Magento are open-source e-commerce platforms offering a wide range of features that enable the rapid development of any web or online store. While each platform offers merchants a stable framework for constructing their marketplace, they represent contrasting strengths and weaknesses and consumers must weigh in these facts in order to determine which one would better fulfill their needs.

Officially launched in August 2007 for small and medium-sized businesses, PrestaShop leverages the Smarty template engine for PHP. Although PrestaShop can be downloaded for free from their website, additional elements such as modules, templates, and themes must be purchased from the PrestaShop store. PretaShop's most compelling features include support in 38 languages, reliable web-hosting services, free domain name, free shared SSL, special deals and promotions, cross-selling, and affiliate programs.

The open-source edition supports payment gateways such as Google Checkout and PayPal with further payment modules offered commercially. Even though PrestaShop does not offer official support channels for its users, it has developed an online forum where members can engage and exchange ideas.

Launched in March 2008, Magento is a feature-rich software solution that offers merchants the flexibility of having complete control over content planning of their online store. Magento also features cream of the crop marketing, search engine optimization (SEO), and catalog-management tools that provide merchants the power to create e-commerce sites tailored to their needs. The Magento community is constantly improving and creating new features, extensions, and modules.

a magnifying glass magnifying the features of prestashop and magento

Discovering Magento and PrestaShop Features

PrestaShop is easy to install and boasts a wide range of attractive features. For instance, its search & advanced search modules are excellent, being comparatively faster than Magento's.

Magento offers online businesses many out-of-the-box features like CMS, customer groups, product comparison, Multi Store etc. Magento also includes some SEO features making it a fully versed e-Commerce platform solution. It delivers better design/UI and is prominent with any product in the market.

a monitor with coding icons

Understanding the Coding Framework

PrestaShop is relatively easy to set up and add features. It also has a very user-friendly interface. Adopted Smarty Template engine based on PHP.

Magento requires many extensions to be setup like PDO, CURL etc. Adopted the Zend framework of PHP and has all the capabilities of MVC architecture.

What's the Cost Difference Between PrestaShop and Magento?

a piggy bank with a coin at the top

PrestaShop is an Open Source platform that can be downloaded easily from the internet. Most of its modules are readily available on the internet free of charge, and can be acquired through the PrestaShop community. PrestaShop also has paid modules available in the PrestaShop store.

Magento comes in two versions, a free open-source and an Enterprise version. The free version includes all the necessary features to successfully setup and run a business. Merchants should only choose the Enterprise version if they need access to advanced level tracking and control features. The Enterprise version provides SOLR implementation and support.

In the end, each merchant must consider both options, choosing the e-Commerce platform that can better suit the needs of their business. Below, Chetu has complied a chart comparing the features inherent with each platform, helping you decide what features you cannot live without.

Features Prestashop Magento
Multi-Currency Yes Yes
Product Reviews Yes Yes
Open Source 100% 100%
Pricing Free Basic version is Free but Enterprise is paid
Multi-Language Yes Yes
Product Ratings Yes Yes
Related Products Yes Yes
Product Features Yes Yes
Newsletters Yes Yes
Discount Coupon Yes Yes
SEO URLs Yes Yes
Backup & Restore Yes Yes
Printable Invoices Yes Yes
Sales Reports Yes Yes
Free Shipping Yes Yes
Wholesale Yes Yes
News & Events No No
Wish List No Yes
Testimonials No No
Track order No No
Product Comparison No Yes
Statistics Yes No
Affiliate No No
Memberships Yes No
RSS Feed No Yes
TAG No Yes

Disclaimer:

Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies were written with the full cooperation, knowledge and participation of the individuals mentioned.

Chetu's Retail team implements solutions for the Retail industry. Chetu differentiates itself in providing industry specific expertise combined with its low cost, high productivity model. You can find more information about the portfolio of our Retail experience at: https://www.chetu.com/retail.php

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support.Chetu's expertise spans across the entire IT spectrum.

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