THappy women sharing their customer experience using social media in their favorite store


Written by Dave Wood
Dave Wood

Dave Wood

The main objective of retail enterprise is to satisfy a specific consumer need. By now, we know that consumers are dynamic and, they expect a fast and unique experience every time they buy online or at the store.

Retailers have refocused their strategies to outfit a new model of commerce-unified commerce. Unified commerce transmits a consistent, brand message, campaign or promotion across on all media channels, platforms and points of sale. When customers see a product they like on social media, they have the capacity to place an order online.

Unified commerce is consumer-centric, focused on providing a wide range of options for the consumer, allowing them to choose if they want to send the merchandise to their home or pick it up in-store. If the back-end technology functions properly, the cross-channel dialogue will facilitate a seamless order fulfillment.

But, guess what happens is something fails in the process? Customers will start to feel anxious and the frustration manifests on social media through negative reviews and reputation disparagement.

Chetu's Director of Operations, Atit Shah, states, "our 17 years of experience working on retail, have taught us, about the importance of evolving with the trends. In the past, our clients were more focused on the integration of software solutions as they relate to supply chain management, enterprise resource planning, or payment systems. Now we noticed a great interest on the integration of social relationship management (SRM) or social engagement & monitoring solutions, such as Oracle Social Cloud. At this point, businesses need to reply on the professionalism of a well-trained team of expert developers who integrate social solutions that give our customers better reports on consumer behavior."

The beauty of having Oracle Social Cloud is that it allows businesses to provide a better and faster customer service, by providing instant gratification and answers. With their loyalty, they will return the favor.

To learn how you can integrate social media to your existing business platforms, or create custom software to meet your business needs, contact Chetu.


Chetu does not affect the opinion of this article. Any mention of a specific software, company or individual does not constitute an endorsement from either party unless otherwise specified. This blog should not be construed as legal advice.

Founded in 2000, Chetu is a global provider of application designer services, solutions and support services. Chetu's specialized technology and industry experts serve startups, SMBs, and Fortune 500 companies with an unparalleled software delivery model suited to the needs of the client. Chetu's one-stop-shop model spans the entire software technology spectrum. Headquartered in Plantation, Florida, Chetu has fourteen locations throughout the U.S. and abroad.

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